The Bella Double range from Swift Direct Blinds is a made-to-measure day-and-night roller blind offered in 3 shades, starting from £13.05. It is a compact, neutral collection built on the double-roller principle rather than a plain single-layer panel, giving a choice between an open view and shade from one blind.
Who it suits
A day-and-night blind, sometimes called a double roller, uses fabric woven in alternating horizontal bands - one sheer, one more opaque. Sliding the layers so the bands line up clears the view through the sheer stripes; offsetting them brings the opaque stripes across to shade the room and add privacy. That adjustability suits a living room, kitchen or home office where you want to switch through the day between an open outlook and a softer, more private setting without raising the blind fully.
The fabric here is a standard light-filtering cloth rather than a blackout one, so even with the opaque bands brought across it softens and diffuses daylight instead of blocking it. For a bedroom that needs to be properly dark, a day-and-night blind in a standard fabric is not the right tool - a dimout or blackout roller would suit that brief better. For general light control and daytime privacy in a busy room, the banded arrangement is its real strength.
The colours
3 colours available
The three shades stay within a warm-neutral palette: Natural Hessian Nico Beige, Oyster Nico Cream and Frost Nico Pure span beige and cream into a paler white tone. That gives a small cool-to-warm choice - the beige reading warmest, the pure shade brightest - so the range suits a neutral scheme that wants the day-and-night function without a strong colour statement. There is no print or accent colour here; the decision is which of the three neutrals best matches the room. Colour on a screen and colour filling a window can differ noticeably, and the banded weave can look different again once it is up, so it is worth requesting a sample of the shade you favour before committing to a full-sized blind.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
Price around its usual level (checked since 2 Jun).
The range sits at a modest entry point for a double-roller blind, which carries two layers of fabric rather than one. The figure shown is for the standard fitting, the only option offered on this range; the final price depends chiefly on the width and drop you measure.
How it compares
Against a single roller blind, Bella Double's advantage is the banded view - you can open the outlook or shade the room without raising the blind at all, where a single roller only goes up or down. That flexibility comes with a little more depth at the window, as the blind carries two fabric layers on the tube. Against a vertical or venetian, the day-and-night blind keeps the clean flat-panel look of a roller while adding a form of light control through the bands rather than through tilting slats or louvres. Within day-and-night blinds, this is a small neutral range, so it suits a buyer who wants the banded function in a plain shade rather than a wide choice of colours.
A note on care
Day-and-night fabric is straightforward to maintain. Dust the panel regularly with a soft brush or a vacuum brush attachment, working along the bands rather than against them, and spot-clean any marks with a damp cloth and a little mild detergent, treating the sheer stripes gently. Let the fabric dry fully before rolling it back up, and avoid soaking the cloth, as standard day-and-night fabric is not designed to be drenched. Operating the blind smoothly rather than tugging it keeps the two layers aligned and the bands meeting cleanly.
Likely the same fabric, at other retailers
Bella roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Roller Blinds Direct from £6.89
- Blinds By Post from £7.38
- Blinds Direct from £7.52
- Swift Direct Blinds this page from £13.05
- Shade & Story from £28.80
- Blinds4You from £31.00
- So Easy Blinds from £33.14
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.