The Bexley is a made-to-measure roller blind sold by Swift Direct Blinds, available in 11 colourways from £10.00. It is a straightforward polyester roller - plain palette, accessible entry price, and a narrow enough selection to make choosing simple. For anyone replacing a tired blind without wanting to overthink it, the Bexley is a tidy option.

Who it suits

The Bexley works well in living rooms and home offices where the priority is privacy during daylight rather than full darkness. A roller at this price point, in soft neutral and pastel tones, is a sensible fit for rooms that don't need a blackout solution. The cream and grey colourways sit comfortably in most interior colour schemes without demanding attention, which makes the range a useful choice when you want the window treatment to recede rather than lead the room.

Swift Direct Blinds does not publish an opacity class for the Bexley in its range listing, so if blackout performance matters - for a bedroom or a nursery where early-morning light needs blocking - confirm the fabric's opacity with the retailer before ordering. UK dawn arrives noticeably earlier from March through to August, and a roller with no stated blackout backing may let in enough light to be disruptive in a sleeping room during those months.

For a bathroom or kitchen, check that the fabric carries a moisture-resistant or PVC-backed designation; a standard polyester weave without moisture resistance is not ideal in a wet room, where steam and condensation can affect the fabric over time. The Bexley is most comfortable in dry living spaces.

The colours

11 colours available

The range covers three tones: Cream, Shadow Grey, and Peony Pink. Cream and Shadow Grey are neutrals that will sit quietly alongside most furnishing palettes - the cream reads warm and the grey leans cooler, which means one of the two is likely to match your walls regardless of whether your room is warmed by south light or kept cooler by north-facing glass.

Peony Pink is the outlier - a warmer, more characterful choice that suits a child's room or a window that you want to give a deliberate accent. It is a noticeably different proposition to the other two, so if you are ordering for a neutral scheme, the grey or cream will feel safer. The palette is compact rather than broad; if you need a deeper charcoal, a true white, or a pattern, it is worth checking Swift Direct Blinds' wider roller range for additional options.

All three colours share the same base from-price, so there is no premium uplift for choosing the pink over the grey.

Price by your dimensions

Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.

At £10.00 as a starting point, the Bexley sits at the entry level of the made-to-measure roller market. Made-to-measure means you supply your exact window dimensions and the blind is cut to match, rather than choosing from fixed standard sizes. That from-price reflects the smallest available dimensions; the cost rises with width and drop, as is standard across every made-to-measure retailer. The price-by-dimensions grid shows how the cost scales across common window sizes.

How it compares

As a plain polyester roller in three colours, the Bexley sits in the high-volume, low-cost segment of the made-to-measure roller market. Its strength is simplicity and accessibility; you are choosing a blind, not specifying one. The limitation is that the range carries minimal published specification - no stated opacity, no GSM, no stated backing - so if you need to confirm suitability for a particular room or light condition, you will need to ask Swift Direct Blinds directly.

If your window needs genuine blackout - a bedroom, a shift-worker's flat, or a child's room in the lighter half of the year - a roller with a coated blackout backing and confirmed opacity rating will serve you better than an unrated fabric. The extra few pounds for a stated blackout roller is usually worth it in those rooms.

For a light-filtering living-room blind where you want diffused daylight and basic privacy without full darkness, the Bexley's price point and neutral palette make it a reasonable place to start.

A note on care

Most roller blinds of this type use a polyester-based fabric that responds well to occasional vacuuming with a brush attachment and spot-cleaning with a damp cloth for any marks. Avoid soaking the fabric or using harsh solvents, as these can affect the backing or the fabric's structure. When the blind is new, check the retailer's care label before cleaning; some fabrics are removable for hand-washing, others are not.

Likely the same fabric, at other retailers

Bexley roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:

  • Swift Direct Blinds this page from £10.00
  • Blinds By Post from £52.00
  • So Easy Blinds from £60.29

We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.

Compare these retailers side by side →