The Astoria range from Swift Direct Blinds is a made-to-measure roller blind offered in 9 shades, starting from £27.20. It is a compact, neutral collection supplied as a perfect-fit blind, the no-drill frame option, rather than a conventional drilled roller.
Who it suits
A roller is the simplest blind style: a flat fabric panel that winds on and off a tube, with no tilt and no folds. The Astoria range pairs that simplicity with a perfect-fit frame, which clips into the window bead without drilling, so it sits neatly against the glass and moves with the sash. That makes it a good match for uPVC windows and doors, including tilt-and-turn frames, where drilling into the surround is best avoided and a flush, contained fit is wanted.
The four shades are neutral and the fabric is a standard light-filtering cloth, so it softens and diffuses daylight and gives daytime privacy without darkening the room fully. If you need a bedroom dark, this is not a blackout fabric and will not fully block light - a dimout or blackout roller would suit that brief better. For a kitchen, bathroom, study or any everyday window where the aim is a clean, unfussy panel that filters the light, the range answers the requirement directly.
The colours
9 colours available
The four shades stay within a neutral palette: greys in Charcoal and Cool Grey, and warmer neutrals in Stone and Desert Sand. That gives a cool-to-warm choice across a small set - Charcoal for a darker, more defined look, Cool Grey for a modern mid-tone, and Stone or Desert Sand for a softer, warmer feel. There is no print or accent colour in this range, so the decision is simply which neutral suits the room. Colour on a screen and colour filling a window can differ noticeably, so it is worth requesting a sample of the shade you favour before committing to a full-sized blind, particularly when matching an existing scheme.
Price by your dimensions
Made to measure. Check Swift Direct Blinds for the price at your exact window size.
No price movement in our checks since 14 Jun.
This range is supplied only as a perfect-fit blind, and the no-drill frame sets the starting price higher than a basic drilled roller would. That premium pays for the clip-in frame and the tidy, flush fit it gives on uPVC windows; the final figure depends chiefly on the width and drop you measure.
How it compares
Against a standard drilled roller, Astoria trades a lower entry price for the convenience of a no-drill frame and a neater fit against the glass, which is the main reason to choose perfect-fit on uPVC or a tilt-and-turn window. Against a vertical or venetian blind, a roller gives up tilt control - there is no angling the light, only raising and lowering the panel - in exchange for the cleanest, simplest look and an easy wipe-clean surface. Within roller blinds, this is a small neutral range rather than a broad colour collection, so it suits a buyer who wants a tidy perfect-fit panel in a plain shade rather than a wide choice of colours or prints.
A note on care
Roller fabric is among the easiest blind surfaces to keep clean. Dust the panel regularly with a soft brush or a vacuum brush attachment, and spot-clean marks with a damp cloth and a little mild detergent, working gently so as not to crease the fabric. Let the panel dry fully before rolling it back up. Wipe the perfect-fit frame itself with a damp cloth from time to time, and avoid soaking the fabric, as standard roller cloth is not designed to be drenched. Because the panel is flat and the frame clips off the window cleanly, both surfaces are quick to reach and easy to keep looking fresh between deeper cleans.
Likely the same fabric, at other retailers
Astoria roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Swift Direct Blinds this page from £27.20
- Blinds By Post from £36.00
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.