Astoria is a neutral-palette roller blind fabric offered by two UK retailers under the same name. The colour story is deliberately understated - Desert Sand, Stone, Cool Grey, Charcoal, and Slate - which makes it a strong candidate for rooms where the blind needs to sit quietly behind the rest of the scheme rather than compete with it.

When two retailers share a fabric name and the pricing scales at broadly the same rate as window size increases, it is likely the same wholesale cloth behind both product listings. That matters to you as a buyer: the fabric itself is effectively fixed, so you are not choosing between two different products. You are choosing between two retailers' versions of what is probably the same roll.

That shifts the decision to three practical questions. First, which colours does each shop carry? Blinds By Post lists five shades including Slate, which Swift Direct Blinds does not carry; Swift Direct carries four. If Slate is the one you want, only one retailer can help. Second, both shops offer perfect-fit fitting, so that constraint does not narrow the choice. Third - and this is the question the price table below answers precisely - which retailer comes out cheaper at the exact width and drop you actually need? The "from" price shown for each is the smallest made-to-measure size; your window is almost certainly larger, and the gap between retailers can widen or narrow as size increases.

Measure your recess carefully before you commit. Width × drop in millimetres, to the nearest millimetre. The size pricer will show you the real cost for your window at both retailers side by side.

Lowest at 1200×1200 mm: Swift Direct Blinds at £158.00. Enter your own size below to compare at the window you are buying.

Prices below are for a 1200×1200 mm window. Enter yours to re-rank - we round up to the next standard size, as the retailers do.

We match these on the shared name and a price that scales the same way across window sizes, not an independent inspection, so treat it as likely the same fabric rather than confirmed. Construction, exact colourway and fitting can vary between retailers - check the specification at each before buying.

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