The Astoria range from Blinds By Post is a made-to-measure roller blind offered in 5 colourways, starting from £36.00. It pairs the simplest of blind styles - a flat fabric panel on a tube - with a perfect-fit frame that clips into the window bead without drilling, which makes it a tidy choice for uPVC windows, doors and bifolds.
Who it suits
A roller is the most straightforward window dressing there is: one panel of fabric that rolls down to cover the glass and back up to clear it, with no slats to tilt and nothing to draw aside. Astoria takes that simplicity and fits it into a clip-in frame, so the whole blind sits within the window bead rather than being screwed to the wall or reveal. That no-drill approach suits renters, uPVC frames and bifold doors, where the blind moves with the sash and leaves the surrounding plaster untouched.
The neutral palette makes Astoria easy to place in kitchens, bedrooms, home offices and conservatory windows. Because the fabric wipes clean and there is no tilt mechanism to fuss with, it is a low-effort option for rooms you want to dress and forget.
The colours
5 colours available
Astoria runs to a calm, neutral set: Desert Sand, Charcoal, Cool Grey, Slate and Stone. That groups into a trio of greys - Cool Grey, Slate and the deeper Charcoal - alongside two warmer cream tones in Desert Sand and Stone, so you can lean cool or warm without leaving the range. There are no prints or brights here; the collection is built to blend with existing decor rather than stand out. The fabric is a standard light-filtering cloth, so it diffuses and softens daylight rather than blacking the room out - good for everyday privacy and glare control, but not the choice if you need a bedroom fully dark. Screen colour and fabric colour rarely match exactly, so request a sample before ordering, especially when matching to existing walls or units.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
Price down 5% since 7 Aug. (our checks since 6 Jun)
Astoria is offered with a perfect-fit fitting, the no-drill frame that clips into the window bead. Pricing scales with the size of your opening rather than the colour chosen. A perfect-fit roller typically sits a little above a plain reveal-mounted roller because of the frame, so factor that in when comparing against a basic screw-fit blind. The colour you pick makes no difference to the price; only the size of your window does, so use the widget above to see the cost for your exact dimensions before ordering.
How it compares
Against a vertical or venetian blind, Astoria gives up tilt and draw control entirely - there is nothing to angle - in exchange for being the simplest blind to live with and the easiest to clean. The perfect-fit frame is its main point of difference from a standard roller: it suits uPVC and bifold doors where you do not want to drill, and it keeps the blind close to the glass so it moves with the door. Against blackout or dimout rollers, this standard fabric filters light rather than blocking it, so choose it for daytime privacy and a softer light rather than for darkening a room.
A note on care
Roller fabric is among the easiest blind surfaces to keep clean. Dust it with a soft brush or a vacuum on a low setting, and lift marks with a damp cloth and a little mild detergent, working gently so the fabric does not stretch. Let it dry fully rolled down before raising it. The perfect-fit frame simply unclips from the bead if you ever need to remove the blind for a thorough clean or to move it to another window.
Likely the same fabric, at other retailers
Astoria roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Swift Direct Blinds from £27.20
- Blinds By Post this page from £36.00
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.