Bella is a widely stocked roller-blind fabric across the UK made-to-measure market. Swift Direct Blinds and So Easy Blinds both list it under the Bella name; Blinds By Post sells what is likely the same wholesale cloth under the name Konya. The construction follows the standard roller formula - a flat polyester weave wound onto a tube, offering a clean, minimal profile at the window.
The fact that prices scale similarly with window size across all three retailers is a reasonable indicator that the underlying fabric is likely the same cloth, sourced from the same point of supply. That said, no independent test has been carried out, and the retailers' colour names differ considerably, so treat the match as probable rather than certain.
Because the fabric itself is effectively fixed, the real differences between retailers come down to three things. First, colour range: Swift Direct Blinds lists 78 colours - the widest selection here - while So Easy Blinds carries 48 and Blinds By Post offers 21. If a specific shade matters to you, checking all three is worthwhile, as some colours appear across multiple retailers while others are exclusive to one. Second, fittings: Swift Direct Blinds offers standard and motorised options; So Easy Blinds adds perfect-fit for UPVC windows - useful for renters or anyone who does not want to drill into their frames; Blinds By Post covers standard fitting only. Third, price at your exact size: the headline "from" figures are for the smallest available blind, and the gap between retailers can shift meaningfully as width and drop increase.
The ranked price cards below show current pricing at a range of common sizes so you can compare at the dimensions that actually match your window.
Lowest at 1200×1200 mm: Swift Direct Blinds at £45.00. Enter your own size below to compare at the window you are buying.
Prices below are for a 1200×1200 mm window. Enter yours to re-rank - we round up to the next standard size, as the retailers do.
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Swift Direct Blindsbest value£45.00 at 1200×1200 mmfrom £7.31
- 78 colours
- Fittings: standard, plus motorised
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Blinds By Post£69.00 at 1200×1200 mmfrom £19.70
- 95 colours
- Fittings: standard, plus perfect-fit, motorised, cassette, no-drill
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So Easy Blinds£100.00 at 1200×1200 mmfrom £68.15
- 48 colours
- Fittings: standard, plus perfect-fit
We match these on the shared name and a price that scales the same way across window sizes, not an independent inspection, so treat it as likely the same fabric rather than confirmed. Construction, exact colourway and fitting can vary between retailers - check the specification at each before buying.