The William Morris roller collection at Terrys Fabrics is a made-to-measure roller blind offered in 103 prints, starting from £17.20. William Morris is the licensed name behind the Arts and Crafts designs, and Terrys Fabrics presents the patterns here on its own roller blind: a single flat panel of fabric on a tube that draws up and down with no tilt. This is a broad collection rather than a single cloth, running across many of the familiar Morris designs - Strawberry Thief, Acanthus, Willow Bough, Pimpernel, Larkspur and others - each offered in several colourways on a translucent roller fabric.
Who it suits
A roller is the simplest blind style, sitting close to the glass and operating with one straightforward action. The flat panel shows a Morris design across the whole window without folds or slats to break it up, which suits the dense, repeating patterns well. With so many prints and colourways, the collection fits living rooms, bedrooms, kitchens and hallways, and can carry one design across a room or coordinate several windows in related tones.
The fabric is a standard, translucent light-filtering cloth rather than a blackout, so it softens and diffuses daylight rather than blocking it - the pattern reads clearly against the light through the day while giving daytime privacy. If you need a dark bedroom or a true blackout, a roller in this collection will not deliver it - a dedicated blackout fabric would be the better tool.
The colours
103 colours available
This is a wide print collection, so the spread covers most schemes. Blues are the single largest family - Acanthus Translucent Indigo, Strawberry Thief Translucent Indigo, Compton Translucent Bluebird and others - followed by greys such as the Flint and Limestone grounds. Browns form a sizeable group through the Acorn, Walnut and Clay tones, with warmer accents in the yellows (Sunflower Translucent Madder, African Marigold Translucent Walnut), greens (Willow Bough Translucent Moss and Sage), and smaller runs of creams, neutrals, oranges, blacks and a red. Each name pairs a Morris design with its translucent colourway, so the choice is two decisions at once: which pattern, then which ground it sits on. Because these are distinct prints rather than colourways of one cloth, it is worth viewing the patterns at size, as an intricate repeat can read differently across a full window. Colour on a screen rarely matches the blind in the room, so request a sample before committing.
Price by your dimensions
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No price movement in our checks since 23 Jun.
The collection has an accessible entry point for a designer-licensed roller blind, with one standard fitting and no dearer no-drill or motorised option listed. Price moves with the size of the blind rather than the print you pick, so across this large collection the choice is about the design and colourway rather than the budget.
How it compares
Against a roman blind in the same Morris prints, the roller is simpler, sits flatter to the glass, shows the design uninterrupted by folds and copes better with damp or steamy rooms. Against a plain roller in a solid colour, this collection trades little on price for a recognisable heritage design and far more pattern. Against a venetian, the roller carries the print across the whole window but loses the tilt control a slat blind offers - so the decision is whether you want a designer fabric on show or precise light direction.
A note on care
A roller blind is among the lowest-maintenance styles to live with. This is a standard fabric, so keep it dust-free with a regular light vacuum on a low setting or a gentle wipe with a dry cloth. Spot-clean small marks with a barely damp cloth and let the fabric dry fully before rolling it back up, and avoid soaking the cloth, which can mark a printed fabric. Raise and lower the blind smoothly rather than tugging to keep the tube and mechanism running cleanly.
The same William Morris designs, at several retailers
William Morris roller blinds are sold by more than one UK retailer, so the same designs turn up under each shop's own range. They differ in construction, colourway and fitting, so it pays to compare on more than price:
- Blinds 2go from £13.72 woven jacquard
- Terrys Fabrics this page from £17.20
- Blinds Direct from £21.38 printed (At Home)
- Blinds By Post from £22.33 printed (At Home)
- Shade & Story from £41.00 printed (At Home)
Designs carried by more than one of these retailers include Acanthus, African Marigold, Bird, Bower, Compton, Double Bough, Foliage, Fruit, Larkspur and Marigold.
Our full William Morris blinds guide - every pattern and price →
These are the same designs rather than guaranteed identical blinds - one retailer may weave a jacquard where another prints the pattern, and colourways and fittings vary. Check the specific design, colour and fitting at each retailer before buying.