William Morris (1834-1896) was the central figure of the British Arts and Crafts movement, and his textile patterns - drawn almost entirely from English plants and birds - have never really gone out of fashion. More than a century on, the archive is still licensed and reproduced, which is why you can buy a made-to-measure blind in Strawberry Thief or Willow Bough today.
William Morris blinds are sold by 4 UK retailers we track, from £13.72, as roller and roman blinds. The same named designs turn up across these shops at near-identical prices - a strong sign it is the same licensed cloth - so the choice comes down to price, construction and fitting rather than the fabric itself.
The thing worth knowing before you buy
The Morris patterns are licensed designs, not a retailer's own range. The same print - the same artwork, at the same scale - is woven and supplied to several shops, who each sell it under their own range name and pricing. That has a useful consequence for you: when you see "Strawberry Thief roman blind" at four different retailers, it is almost certainly the same cloth, so the sensible thing is to compare on price, the construction (lined or unlined, blackout or not), and the fitting - not to agonise over which shop has the "real" Morris fabric. They all do.
Below, each pattern lists the retailers we track that currently sell it, ordered by price from low to high, with a link through to each one.
Strawberry Thief
If you only know one Morris pattern, it is this one. Drawn in 1883 after the song thrushes that kept stealing fruit from the kitchen garden at Kelmscott Manor, it is dense, symmetrical and surprisingly calm given how much is going on in it. It suits a roman fold particularly well, where the repeat sits flat and readable.
Carried by 4 of the retailers we track:
- Blinds 2go from £13.72
- Unbeatable Blinds from £18.69
- Terrys Fabrics from £19.99
- Blinds By Post from £23.28
Willow Bough
At the other end of the scale, Willow Bough is about as restrained as Morris gets: a single trailing willow branch, repeated. On a roller or a roman it reads as a soft, leafy texture rather than a statement, which makes it the easy choice for a room where you want the Morris pedigree without a bold pattern dominating.
Carried by 3 of the retailers we track:
- Blinds 2go from £13.72
- Terrys Fabrics from £21.50
- Blinds By Post from £23.28
Acanthus
Acanthus is the opposite instinct - big, architectural, scrolling leaves in layered greens, ochres and the occasional indigo. It wants a larger window to do it justice. Where Strawberry Thief is a detail you notice up close, Acanthus is a pattern you read from across the room.
Carried by 4 of the retailers we track:
- Blinds 2go from £19.40
- Unbeatable Blinds from £20.39
- Terrys Fabrics from £21.50
- Blinds By Post from £23.28
The rest of the archive
The other Morris patterns we see made to measure, each with the retailers carrying them:
Marigold
A fine, even all-over of stylised marigold heads and stems; reads almost as a damask at a distance.
Carried by 4 of the retailers we track:
- Blinds 2go from £19.40
- Terrys Fabrics from £19.99
- Unbeatable Blinds from £20.39
- Blinds By Post from £23.28
Pimpernel
Curling foliage around scarlet pimpernel flowers, designed for the dining room at Morris's own Kelmscott House.
Carried by 4 of the retailers we track:
- Blinds 2go from £15.98
- Unbeatable Blinds from £18.69
- Terrys Fabrics from £21.50
- Blinds By Post from £23.28
Compton
One of Morris's last patterns, a generous repeat of flowers and acanthus, originally produced for Compton Hall.
Carried by 3 of the retailers we track:
- Terrys Fabrics from £21.50
- Blinds 2go from £23.36
- Blinds By Post from £25.98
Larkspur
An early Morris pattern of larkspur spikes and small blossom, light and upright.
Carried by 2 of the retailers we track:
- Terrys Fabrics from £21.50
- Blinds By Post from £23.28
How to choose between them
Because the fabric is shared, your decision is really about the room and the build. Pick the pattern by scale - a small, even repeat (Marigold, Willow Bough) for a busy or compact room, a large one (Acanthus, Compton) where it has space to breathe. Then choose the construction: a roman blind shows the pattern flat and whole, a roller shows it tensioned and slightly cropped at the edges, and a blackout lining matters more than the print if it is going in a bedroom. Only then compare prices - and that is what the lists above are for.
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