The Soma is a made-to-measure roller blind sold by Swift Direct Blinds in 3 colourways, starting from £13.73. It is a straightforward grey roller with a narrow palette aimed at anyone who wants a neutral window covering without much deliberation.

Who it suits

A plain grey roller in two tones suits living rooms, home offices, and hallways where the priority is a clean, unfussy look rather than a design statement. The Soma works well in rooms that already have a strong colour scheme and need the blind to stay out of the way.

For bedrooms, the key question is opacity. The per-range specification does not state whether the Soma fabric is blackout or light-filtering, so confirm the opacity class with Swift Direct Blinds before ordering if darkness at night or blocking early-morning light is the priority. A light-filtering roller in grey will provide daytime privacy without full blackout - acceptable for a spare room or living area, less so for a primary bedroom where genuine darkness is needed.

The Soma is not positioned for bathrooms or kitchens, where a PVC-backed or moisture-resistant fabric would be preferable. If the window is in a wet room, look for a range specified for that use.

The colours

3 colours available

The two finishes are Regal and Steel - both sit in the grey family, offering a cool, neutral tone. Regal reads as a mid-grey; Steel sits closer to a lighter, cooler silver-grey. The difference is subtle enough that both will work with most interior schemes, but the choice matters most when the blind will be seen from outside or against a strongly coloured wall. In a predominantly white or off-white room, either will recede; against warm timber or brickwork, the cooler steel tones may feel slightly at odds.

With only two finishes, the range is deliberately limited. There is no warm grey, no charcoal, and no off-white option here. If the palette does not match your scheme, a range with a broader set of neutrals may serve better.

Price by your dimensions

Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.

Starting at £13.73 for made-to-measure, the Soma sits at the entry-level end of the roller blind market. At that price point it is a practical choice for secondary windows, rental properties, or rooms where a neutral covering is needed without significant outlay. As dimensions increase, the price will rise; the grid above shows the cost at common width and drop combinations so you can gauge what your specific window will cost before ordering.

How it compares

Against other entry-level roller blinds, the Soma's two-finish, grey-only palette is more limited than ranges that offer ten or more colourways. That simplicity is a trade-off: less to choose from, but less risk of a decision that dates badly. Grey remains one of the most durable neutral choices in UK interiors.

If you need blackout performance, look for a roller range that is explicitly specified as blackout fabric - and confirm the opacity rating before ordering regardless of which range you choose, because blackout fabric reduces light through the material but does not eliminate edge leakage without side channels or a perfect-fit frame. If thermal performance matters, a cellular or honeycomb blind outperforms any single-layer roller fabric by a meaningful margin.

For a roller blind with a wider colour selection at a similar price point, Swift Direct Blinds carries other ranges; the Soma is the right pick if grey specifically suits your room and a kept-simple two-option decision is what you want.

Fitting and operation

Roller blinds in this category are typically fitted inside or outside the recess using two small brackets; most rollers of this type support both top-fix and face-fix mounting. Inside the recess gives a cleaner finish provided the recess is deep enough to accommodate the rolled fabric at the top - usually 5 to 8 cm minimum. Face-fixing outside the recess onto the wall above the window covers the frame fully, which is useful if light leaking around the sides is a concern.

Operation is via a chain on one side. Standard UK child-safety requirements mean the chain must include a cord-safety device; confirm with Swift Direct Blinds which safety mechanism is supplied with this range if ordering for a room where children are present. Cordless operation is not mentioned for this range, so if that is a priority it is worth checking availability.

Likely the same fabric, at other retailers

Soma roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:

  • Swift Direct Blinds this page from £13.73
  • Blinds By Post from £31.00
  • So Easy Blinds from £68.15

We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.

Compare these retailers side by side →