Soma is a roller blind fabric that turns up under the same name at three UK made-to-measure retailers - Swift Direct Blinds, Blinds By Post, and So Easy Blinds. When the same fabric name appears across independent shops at prices that scale similarly as window dimensions grow, it is likely the same wholesale cloth in each case, though no retailer confirms this directly. The practical upshot is that you are almost certainly choosing between sellers, not between different fabrics.

All three retailers offer the same three colourways: Regal, Steel, and Graphite - a tight neutral palette that sits comfortably in kitchens, bathrooms, and home offices where a clean, unfussy look suits the space. The colours lean towards cool greys and near-blacks, which work well in rooms where you want the blind to recede rather than draw attention.

Where the retailers differ is in the fitting options they support. Blinds By Post offers motorised and cassette variants, which is worth noting if you want a cleaner top-housing finish or want to avoid a pull-chain entirely. So Easy Blinds adds a perfect-fit option - the clip-in frame for UPVC windows that needs no drilling - which is useful for renters or anyone reluctant to put screws into a UPVC frame. Swift Direct Blinds offers standard fitting only.

Because the fabric itself is effectively fixed across the three shops, the choice comes down to three things: the fittings each retailer supports for your window type, your preferred cord or motorised operation, and which seller prices most competitively at your specific width and drop. The from-price headline rarely tells the full story - a shop that looks cheaper on a small blind can cost more on a larger one. Use the price calculator below with your actual measurements before deciding.

Lowest at 1200×1200 mm: Swift Direct Blinds at £87.00. Enter your own size below to compare at the window you are buying.

Prices below are for a 1200×1200 mm window. Enter yours to re-rank - we round up to the next standard size, as the retailers do.

We match these on the shared name and a price that scales the same way across window sizes, not an independent inspection, so treat it as likely the same fabric rather than confirmed. Construction, exact colourway and fitting can vary between retailers - check the specification at each before buying.

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