The Sephora range from Roller Blinds Direct is a made-to-measure roller blind offered in 2 colourways, starting from £18.11. A roller is the simplest blind style there is - a single flat panel of fabric on a tube that pulls straight down and rolls back up - and Sephora is a small, focused collection rather than a wide colour run, pairing one soft green with one clear blue for rooms that want a touch of gentle colour at the window.
Who it suits
A roller in a soft colour suits almost any room that wants a hint of tone without committing to a heavy or dark window treatment. The flat fabric face takes up very little space when rolled up, sits neatly inside or outside a recess, and works on its own or layered behind curtains. Both Sephora colourways are light-filtering rather than blackout, so they soften and diffuse daylight rather than blocking it - a comfortable fit for living rooms, kitchens, home offices, bathrooms and children's rooms where you want privacy and a gentler light along with a calmer colour.
If your priority is true darkness in a bedroom or nursery, this range is not the right tool: a standard light-filtering fabric will still admit a noticeable amount of light, and a blackout roller would serve you better. For everyday rooms where the aim is privacy, softer glare and a quiet wash of colour during the day, the two shades here do that job simply.
The colours
2 colours available
The Sephora collection runs to two colourways across two families: a green - Sage - and a blue - Azure. Sage is a muted, restful green that reads as a soft neutral against natural woods and warm walls, while Azure is a clearer, brighter blue that brings a fresher, more coastal feel. Between them the range offers one calm and one cooler option rather than a graded palette, so the choice is really which mood suits the room. Because colour on a screen rarely matches colour filling a window under your own light, it is worth requesting a sample of both before committing to a full-sized blind, particularly as a green and a blue can shift considerably depending on the daylight a room gets.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
Price up 18% since 20 Aug. (our checks since 23 Jun)
The Sephora range is offered with a standard fitting from £18.11, and the price depends on the width and drop you measure for. Rollers are generally among the more affordable made-to-measure blind types, since the mechanism is straightforward and the fabric is a single panel, so a small coloured roller of this kind tends to sit at an accessible entry point compared with pleated, cellular or wood venetian alternatives.
How it compares
Against a venetian or a pleated blind, a roller like Sephora is the plainest option - there are no slats to tilt and no folds to gather, just a clean fabric face that rolls up out of the way. That simplicity is the appeal: less to dust, less to adjust, and an unbroken coloured surface that carries the tone across the whole window. Against a blackout roller, the light-filtering Sephora fabric trades total darkness for a softer, diffused daylight, so it is the better choice where you want privacy and glare control rather than a fully dark room. Against a roman blind, it reads more contemporary and takes up less stacking space at the top of the window.
A note on care
Roller fabrics are among the easiest blinds to keep clean. Dust the face regularly with a soft brush or a vacuum on a low setting, and spot-clean marks with a barely damp cloth, working gently so you do not press a mark deeper into the weave. Let the fabric dry fully rolled down before raising it again. Avoid soaking the fabric or using harsh solvents, which can dull a colour or leave watermarks, and keep the tube and brackets free of dust so the blind rolls smoothly over time.
Likely the same fabric, at other retailers
Sephora roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Swift Direct Blinds from £13.73
- Blinds By Post from £14.57
- Roller Blinds Direct this page from £18.11
- Blinds Direct from £19.88
- Wilsons Blinds from £21.30
- So Easy Blinds from £68.15
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.