Sephora is a roller blind fabric that appears under the same name at three UK retailers: Swift Direct Blinds, Blinds By Post, and So Easy Blinds. The fact that each retailer sizes and prices it the same way - with the price rising predictably as the window grows - suggests they are working from likely the same wholesale cloth, though this cannot be confirmed directly.
As a roller blind fabric, Sephora is wound onto a tube and pulled down by a chain or cord. The flat profile makes it a practical choice for most room types, and the neutral colourway names (Sand, Steel, Sage, Azure) point to a palette that sits comfortably in kitchens, living rooms, and home offices where light filtering and a clean look matter more than blackout.
Because the fabric itself is likely the same across retailers, the differences that matter when choosing where to buy come down to three things. First, the colour range: Swift Direct Blinds carries two colours (Sand and Steel), while Blinds By Post and So Easy Blinds both offer four. If you want Sage or Azure, your choice of retailer is already narrowed. Second, the fittings available: Blinds By Post is the only retailer offering cassette and motorised options alongside standard fitting; So Easy Blinds adds a perfect-fit option for UPVC windows, which suits renters or anyone who does not want to drill. Standard fitting is available at all three.
Third - and most importantly - the price at your specific window size. Headline "from" prices are set at the smallest available size and can diverge significantly as the blind gets larger. Use the price grid below to compare at your exact width and drop before deciding.
Lowest at 1200×1200 mm: Swift Direct Blinds at £87.00. Enter your own size below to compare at the window you are buying.
Prices below are for a 1200×1200 mm window. Enter yours to re-rank - we round up to the next standard size, as the retailers do.
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Swift Direct Blindsbest value£87.00 at 1200×1200 mmfrom £13.73
- 2 colours
- Fittings: standard
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So Easy Blinds£100.00 at 1200×1200 mmfrom £68.15
- 4 colours
- Fittings: standard, plus perfect-fit
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Blinds By Post£125.00 at 1200×1200 mmfrom £15.00
- 4 colours
- Fittings: standard, plus cassette, motorised
We match these on the shared name and a price that scales the same way across window sizes, not an independent inspection, so treat it as likely the same fabric rather than confirmed. Construction, exact colourway and fitting can vary between retailers - check the specification at each before buying.