The Hayworth is a vertical blind sold by Swift Direct Blinds in 6 neutral-grey colourways, starting from £9.56. It is a straightforward made-to-measure option aimed at those who need a functional blind for a wide opening without spending heavily on colour choice or finish variety.
Who it suits
Vertical blinds are the practical choice for wide windows, patio doors, and conservatory glazing where a roller or roman blind would become unwieldy at scale. The Hayworth suits those situations directly. The vanes slide along the top track to open, so the stack clears fully to one side - useful where you walk in and out through patio doors daily.
The range is less well suited to standard single windows where a roller or venetian would give more precise light control with a cleaner profile. Vertical vanes also carry a commercial association that some buyers find at odds with a relaxed living room aesthetic, so it is worth considering whether the interior calls for something softer.
If you are fitting in a conservatory or a room with a wide expanse of glass, the Hayworth's simple palette and accessible price make it a reasonable starting point.
The colours
6 colours available
The Hayworth comes in two finishes: Mist and Shadow. Both sit firmly in the grey spectrum - Mist is the lighter of the two, suitable for rooms that benefit from a brighter, airier feel, while Shadow reads darker and works well where you want the blind to recede rather than draw the eye. Neither finish makes any particular statement, which is exactly the point for a functional vertical blind where the window itself is the feature.
Two colourways is a narrow palette. If your interior calls for a warm neutral, a blue-grey, or anything beyond cool mid-grey, the Hayworth will not satisfy it and a range with broader colour coverage would serve you better.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
With a from-price of £9.56, the Hayworth sits at the entry-level end of the vertical blind market. Bear in mind that made-to-measure pricing increases as width and drop rise, so a patio door covering a wide span will land considerably above the base price. The from-price reflects the smallest standard size; the widget above shows what your specific dimensions will cost.
How it compares
Against other vertical blinds in a similar price bracket, the Hayworth keeps things deliberately simple. More expensive verticals sometimes offer a wider range of fabric weights, additional opacity claims, or a cassette headrail for a neater finish. If the headrail aesthetic is important to you - or if you need a verified blackout vane for a bedroom application - it is worth checking whether those options are available at a comparable price elsewhere.
For conservatories or home offices where the goal is light control rather than a decorative statement, the stripped-back nature of the Hayworth is a reasonable trade-off for the lower entry price. If you need a wider palette or a heavier fabric, the narrowness of the range is a genuine limitation worth weighing against the price.
Fitting and operation
Vertical blinds typically fit inside or outside the window recess and operate via a wand or cord to rotate the vanes and a separate pull to traverse them along the track. Swift Direct Blinds sells this as a made-to-measure product, so you measure the width and drop of your window and specify them at order. Standard UK sizing convention applies: width first, drop second, both in millimetres.
If the window is a UPVC-framed door or conservatory panel with shallow reveals, an outside (face) fit is often the more practical approach for verticals, since it lets the blind clear the frame fully when open.
A note on care
Fabric vertical vanes are best maintained by vacuuming with a brush attachment to lift dust. Spot-clean marks with a damp cloth and mild detergent; avoid soaking the fabric, as this can affect the stiffening that keeps vanes hanging straight. Most vane sets are removable from the top carriers, which makes cleaning easier than trying to wipe them in situ.
Likely the same fabric, at other retailers
Hayworth vertical blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Swift Direct Blinds this page from £9.56
- Blinds By Post from £11.00
- So Easy Blinds from £51.57
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.