The Devon is a made-to-measure vertical blind sold by Swift Direct Blinds, available in 3 finishes starting from £7.66. Vertical blinds suit wide openings and patio doors where a roller or roman would be unwieldy, and the Devon's pared-back palette keeps the focus on function rather than decoration.
Who it suits
Vertical blinds work best across wide window openings and patio doors - the sliding vane action covers a large span cleanly and lets you steer exactly how much light enters and from which direction. The Devon is a reasonable fit for a conservatory, a living room with a bay or patio door, or a home office where the window runs wide rather than tall.
The neutral finishes (discussed below) keep the range away from rooms where a bolder or more textural fabric would add something; bedrooms are not a natural home for a standard vertical blind either, unless you need to cover a very wide window and don't mind the slightly formal look. For narrow, standard-height bedroom windows, a roller or roman would give you more fabric variety and a softer result.
Swift Direct Blinds does not publish a separate opacity rating for the Devon on the product listing, so if full blackout or a specific dimout rating matters - for a child's bedroom or a room where you sleep during daylight - confirm with the retailer before ordering.
The colours
3 colours available
The Devon comes in three finishes: Sandstone, Shadow Grey, and Whisper White. All three sit in the neutral-to-cool part of the palette - no warm terracottas or deep saturated tones. Sandstone reads as a soft warm off-white, Shadow Grey offers a mid-grey that works with contemporary and industrial interiors, and Whisper White is a cooler, cleaner white for rooms that want a lighter, airier feel.
The three colours are variations on a neutral theme rather than genuinely contrasting options. If you want a fabric with warmth or pattern, the Devon is not the range for you; its appeal is straightforwardness. For a patio door or wide conservatory window where the blind is a functional background element rather than a design statement, that restraint can be a virtue.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
With a from-price of £7.66, the Devon sits at the entry level of the made-to-measure vertical market. As with all made-to-measure blinds, the final price rises with width and drop - the widget above shows how the price scales to your specific window dimensions. Very wide or very tall openings will naturally cost more than the from-price suggests.
How it compares
Against other vertical blinds in a similar price bracket, the Devon's three-colour lineup is narrower than many competitors who offer a dozen or more finishes. If colour variety or pattern matters, you would find more choice elsewhere in the vertical category. The Devon's advantage is simplicity: a short decision, a small range, straightforward neutral finishes.
If you are considering a vertical blind because you have a wide patio door and want light control, it is worth also looking at panel blinds for very wide openings - they cover large spans with a slightly cleaner, more contemporary look, though at a typically higher price point. For openings under roughly 180cm, a wider roller blind on a standard track can also cover the span and gives access to a far broader fabric range.
Fitting and operation
Vertical blinds at this price level are typically top-track systems with 89mm fabric vanes. The vanes rotate for light control and slide along the track to open. Most include bottom weights and a chain linking the vane bases to prevent them swinging in draughts - confirm with Swift Direct Blinds that the Devon ships with these as standard if that matters for a draughty conservatory or kitchen.
Inside-recess fitting works if your recess is deep enough for the track; outside-face fitting is the safer option for shallow recesses or patio-door frames. Swift Direct Blinds will advise on the fitting allowance to add or subtract when measuring.
Likely the same fabric, at other retailers
Devon vertical blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Swift Direct Blinds this page from £7.66
- Blinds By Post from £43.00
- So Easy Blinds from £48.44
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.