The Devon is a made-to-measure vertical blind sold by Swift Direct Blinds, available in 3 finishes starting from £7.66. Vertical blinds suit wide openings and patio doors where a roller or roman would be unwieldy, and the Devon's pared-back palette keeps the focus on function rather than decoration.
Who it suits
Vertical blinds work best across wide window openings and patio doors - the sliding vane action covers a large span cleanly and lets you steer exactly how much light enters and from which direction. The Devon is a reasonable fit for a conservatory, a living room with a bay or patio door, or a home office where the window runs wide rather than tall.
The neutral finishes (discussed below) keep the range away from rooms where a bolder or more textural fabric would add something; bedrooms are not a natural home for a standard vertical blind either, unless you need to cover a very wide window and don't mind the slightly formal look. For narrow, standard-height bedroom windows, a roller or roman would give you more fabric variety and a softer result.
Swift Direct Blinds does not publish a separate opacity rating for the Devon on the product listing, so if full blackout or a specific dimout rating matters - for a child's bedroom or a room where you sleep during daylight - confirm with the retailer before ordering.
The colours
3 colours available
The Devon comes in three finishes: Sandstone, Shadow Grey, and Whisper White. All three sit in the neutral-to-cool part of the palette - no warm terracottas or deep saturated tones. Sandstone reads as a soft warm off-white, Shadow Grey offers a mid-grey that works with contemporary and industrial interiors, and Whisper White is a cooler, cleaner white for rooms that want a lighter, airier feel.
The three colours are variations on a neutral theme rather than genuinely contrasting options. If you want a fabric with warmth or pattern, the Devon is not the range for you; its appeal is straightforwardness. For a patio door or wide conservatory window where the blind is a functional background element rather than a design statement, that restraint can be a virtue.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
Price up 7% since 9 Sep. (our checks since 2 Jun)
With a from-price of £7.66, the Devon sits at the entry level of the made-to-measure vertical market. As with all made-to-measure blinds, the final price rises with width and drop - the widget above shows how the price scales to your specific window dimensions. Very wide or very tall openings will naturally cost more than the from-price suggests.
How it compares
Against other vertical blinds in a similar price bracket, the Devon's three-colour lineup is narrower than many competitors who offer a dozen or more finishes. If colour variety or pattern matters, you would find more choice elsewhere in the vertical category. The Devon's advantage is simplicity: a short decision, a small range, straightforward neutral finishes.
If you are considering a vertical blind because you have a wide patio door and want light control, it is worth also looking at panel blinds for very wide openings - they cover large spans with a slightly cleaner, more contemporary look, though at a typically higher price point. For openings under roughly 180cm, a wider roller blind on a standard track can also cover the span and gives access to a far broader fabric range.
Fitting and operation
Vertical blinds at this price level are typically top-track systems with 89mm fabric vanes. The vanes rotate for light control and slide along the track to open. Most include bottom weights and a chain linking the vane bases to prevent them swinging in draughts - confirm with Swift Direct Blinds that the Devon ships with these as standard if that matters for a draughty conservatory or kitchen.
Inside-recess fitting works if your recess is deep enough for the track; outside-face fitting is the safer option for shallow recesses or patio-door frames. Swift Direct Blinds will advise on the fitting allowance to add or subtract when measuring.