The Hayden is a made-to-measure roller blind sold by Swift Direct Blinds, offered in 7 finishes within a grey shadow palette. Starting from £10.00, it sits at the entry end of the made-to-measure market, with one of the two colourways priced higher than the base figure.

Who it suits

The grey-family palette makes the Hayden a natural fit for living rooms and bedrooms where a neutral, contemporary look is the aim. Grey rollers in this tone range work well against white or off-white walls and alongside white UPVC window frames - a combination that makes up the majority of UK homes.

For bedrooms, the key question is opacity. The retailer's product listing should be your first stop for confirming whether these finishes are blackout, dimout, or light-filtering; the per-range specification does not state an opacity class, so check before ordering if blocking early-morning light is a priority. If you need confirmed blackout for a young child's room or a shift-worker's bedroom, ask Swift Direct Blinds directly or look for an explicit blackout label on the product page.

The Hayden is less obviously suited to bathrooms or kitchens unless the specific fabric is stated to be moisture-resistant or PVC-backed. Verify the fabric type with the retailer for wet-room use.

The colours

7 colours available

There are two finishes: Warmth and Shadow. The names suggest the distinction - Warmth leans towards a warmer, lighter grey with softer undertones, while Shadow reads as a cooler, deeper grey. Both sit within the same shadow-grey family rather than being distinct colour departures.

Shadow carries a premium price over the base from-price, which is tied to the Warmth finish. If Shadow is your preferred choice, check its own price grid before committing, as the uplift can vary by size.

Two finishes is a narrow range by roller-blind standards. If you need more variety - a white, a stone, a charcoal, or a patterned option - Swift Direct Blinds' wider roller catalogue is worth browsing for ranges with more colourways.

Price by your dimensions

Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.

The from-price of £10.00 places the Hayden in the budget-to-accessible bracket for made-to-measure roller blinds. As with any made-to-measure range, prices climb with width and drop; the grid above shows what your specific window dimensions will cost. The retailer rounds finished sizes to standard production intervals, so the grid also clarifies which size band your window falls into - a detail that catches some buyers out when they assume an exact match to their measured width.

How it compares

Within the grey roller category, the Hayden competes on price rather than breadth. Two finishes means less choice than many roller ranges, but the entry price is competitive for made-to-measure work. Shoppers who need a wider shade selection - light greys through to near-black - will find alternatives across Swift Direct Blinds' catalogue and the wider market without much effort.

If your window faces a bedroom where blackout performance is non-negotiable, a range with an explicit blackout label and confirmed liner will serve you better than one where the opacity is unclear. Conversely, for a living room or home office where dimout or light-filtering is sufficient, the Hayden's affordability becomes more relevant.

For wet rooms, consider a PVC-backed roller or an aluminium venetian rather than a fabric roller of unspecified type.

A note on care

Standard polyester roller fabrics - the most common substrate for ranges in this price bracket - are best maintained by vacuuming with a brush attachment and spot-cleaning with a damp cloth and mild soap. Avoid soaking the fabric or removing it unless the retailer explicitly states it is washable. The fabric stiffening that keeps roller blinds hanging flat can degrade with repeated wetting.

Likely the same fabric, at other retailers

Hayden roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:

  • Swift Direct Blinds this page from £10.00
  • Blinds By Post from £52.00
  • So Easy Blinds from £60.29

We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.

Compare these retailers side by side →