The Hayworth is a made-to-measure roller blind sold by Swift Direct Blinds, available in 12 colours from £9.98. It is a tight, well-edited palette rather than a sprawling colour chart, which makes it quick to assess and easy to order without wading through dozens of near-identical shades.
Who it suits
The Hayworth leans towards soft, liveable tones, so it suits living rooms, studies, and bedrooms where you want the window to sit quietly within the scheme rather than stand out. The greys and warm neutrals work alongside natural wood, white-painted walls, or muted upholstery without competing for attention, and the flat-fabric roller format keeps the look clean and uncluttered.
The format also makes sense in rentals or rooms you redecorate often, where you want something that looks considered but does not lock you into a strong colour or pattern. Roller blinds stack compactly on the tube when raised, so they lose almost no window height during the day - useful in smaller rooms where natural light matters. The per-range details do not state an opacity class, so if blocking early-morning light in a bedroom is important, confirm the fabric rating with Swift Direct Blinds before ordering.
The colours
12 colours available
The palette is led by grey, with Shadow and Mist giving you a cooler and a softer-toned option, and it is rounded out by warm neutrals in Warmth and Whisper. Empire brings a single blue into the mix and Fern adds one green, so you have a little reach beyond the neutrals without the range losing focus. With only six colours, names alone can be misleading on screen, so order swatches for the two or three that interest you and check them against your wall colour and flooring in daylight before committing.
This kind of edited range is a strength rather than a limitation. You are not sifting through a dozen variations of the same grey to find the one you want, and every colour here earns its place. If you need a bolder accent or a deep, saturated shade, you would look beyond this range, but for a calm, neutral-led window the choice is refreshingly simple.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
Price around its usual level (checked since 2 Jun).
With a from-price of £9.98, the Hayworth sits at the entry-level end of the made-to-measure roller market. As with all made-to-measure blinds, the price rises with width and drop - the grid above shows how that scaling plays out across common window sizes, which is useful if you are ordering for a large window or covering several rooms at once.
Entry-level pricing in made-to-measure rollers generally means a standard-weight polyester fabric, straightforward chain operation, and no cassette or pelmet housing. If you want a cassette top rail for a tidier finish, check whether Swift Direct Blinds offers it on this range and whether it adds to the cost.
How it compares
As a small, neutral-led roller range, the Hayworth competes on calm colour and price rather than sheer breadth. If you need a wide spread of finishes - several blues, several greens, or strong accent shades - a larger range would serve you better. Equally, if a firm opacity class matters and the retailer cannot confirm it, a range that publishes its light-control rating gives more certainty before you measure up.
For living rooms, hallways, or studies where light filtering rather than full blackout is acceptable, a tidy grey-led roller at this price is often exactly what is needed. A honeycomb or pleated blind would outperform it on thermal insulation, and a Roman blind in a similar fabric would give a softer, more decorative look - but for low-effort everyday coverage, a made-to-measure roller at this price point is hard to argue with.
A note on care
Roller fabrics like the Hayworth are best kept clean with a light, regular dusting using a soft brush or the upholstery attachment on a vacuum at low suction. For marks, a barely damp cloth dabbed gently over the spot usually lifts them - avoid soaking the fabric or scrubbing, as both can leave a watermark on a flat roller. As a standard fabric roller, it is also not the first choice for bathrooms or kitchens, where moisture and steam can affect the fabric and mechanism over time; in those rooms a PVC-backed fabric or an aluminium venetian would last better.
Likely the same fabric, at other retailers
Hayworth roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Swift Direct Blinds this page from £9.98
- Blinds By Post from £14.59
- Blinds Direct from £27.78
- Roller Blinds Direct from £29.80
- Wilsons Blinds from £29.80
- Shade & Story from £40.50
- So Easy Blinds from £68.15
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.