The Hayworth Empire is a made-to-measure roller blind sold by Swift Direct Blinds, available in 12 colour and starting from £10.75. It is a straightforward fabric roller in blue - a focused range with no pattern or multi-tone variants, which makes it easy to assess quickly and order without deliberation over a long colour list.

Who it suits

A plain blue roller is a practical choice for living rooms and home offices where you want a consistent, unfussy colour rather than a decorative print. Blue tones are neutral enough to sit alongside natural wood furniture, white-painted walls, or grey upholstery without competing for attention, and the flat-fabric roller format keeps the overall look clean and uncluttered.

The format also makes practical sense in rentals or temporary rooms where you want something that looks intentional but does not commit you to a pattern you might tire of. Roller blinds stack compactly on the tube when raised, so they lose almost no window height during the day - useful in smaller rooms where natural light matters.

The range is less obviously suited to bedrooms unless the opacity of the fabric matches your light-control requirement. The per-range details do not state an opacity class - the retailer does not publish a blackout or dimout rating for this fabric - so confirm with Swift Direct Blinds directly before ordering if blocking early-morning light is important to you. A fabric that looks opaque on screen can still let a glow through, and for a bedroom facing east this matters more than in most other rooms.

As a fabric roller it is also not the first choice for bathrooms or kitchens, where moisture and condensation can affect the fabric and mechanism over time. In those rooms a PVC-backed roller fabric or an aluminium venetian blind would be a more durable fit. The same caveat applies to utility rooms or any space with regular steam.

The colours

12 colours available

The range offers one finish: blue. There are no warm or neutral alternatives within this range, and no premium-priced variant to account for in your budget. If your room scheme calls for exactly one specific shade of blue and this is it, the decision is straightforward. If you need more flexibility - say, a teal, a navy, or a mid-grey alternative to complement different rooms in the same house - you would need to look beyond this range entirely.

The single-colour format is not necessarily a drawback. Plenty of buyers arrive knowing exactly what colour they want, and a range that commits fully to one well-considered shade can be more useful than a large palette where half the options are off-cuts of each other.

Price by your dimensions

Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.

With a from-price of £10.75, the Hayworth Empire sits at the entry-level end of the made-to-measure roller market. As with all made-to-measure blinds, the price rises with width and drop - the grid above shows how that scaling plays out across common window sizes, which is particularly useful if you are ordering for a large window or planning to cover several rooms at once.

Entry-level pricing in made-to-measure rollers generally means a standard-weight polyester fabric, straightforward chain operation, and no cassette or pelmet housing. If you need a cassette top rail for a cleaner finish, check whether Swift Direct Blinds offers it as an option on this range and whether it carries an additional cost.

How it compares

As a plain, single-colour roller, the Hayworth Empire competes on simplicity and price rather than breadth. If you need a wider palette - greys, greens, or neutrals alongside the blue - you would need to look at ranges with more finishes. Equally, if opacity is a firm requirement and the retailer cannot confirm the fabric class, a range that explicitly states its light-control rating would give more certainty before you measure up.

For living rooms, hallways, or studies where light filtering rather than full blackout is acceptable, a single well-priced blue roller is often exactly what is needed. A honeycomb or pleated blind would outperform it on thermal insulation, and a Roman blind in a similar blue fabric would offer a softer, more decorative look - but for low-effort everyday coverage, a made-to-measure roller at this price point is hard to argue with.

Likely the same fabric, at other retailers

Hayworth roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:

  • Swift Direct Blinds this page from £10.75
  • Blinds By Post from £58.00
  • So Easy Blinds from £68.15

We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.

Compare these retailers side by side →