Bexley is a soft, neutral-toned roller blind fabric available from three UK retailers: Swift Direct Blinds, Blinds By Post, and So Easy Blinds. The shared name, the overlapping colour palette, and the way pricing scales consistently with window size all suggest the fabric being cut by each retailer is likely the same wholesale cloth - though no retailer confirms this directly and the exact specification is not published.
What that means in practice: the fabric itself is broadly the same decision wherever you buy. The real differences between retailers are in the colours they carry, the fittings on offer, and what the blind ends up costing at your specific window size.
On colours, Swift Direct Blinds offers the widest selection at eleven options, including a set of Twist variants that pair a plain base with a woven texture. Blinds By Post and So Easy Blinds each carry nine colours - the core palette overlaps closely between the two, covering soft neutrals like Cotton, Sandstone, and Creme alongside accent tones such as Duck Egg, Peony, and Hydra.
Fittings are where the retailers diverge most clearly. Blinds By Post is the only one offering a cassette finish and motorised operation, which matters if you want a clean top profile or remote control. So Easy Blinds is the only source for a perfect-fit version - useful if you have UPVC windows and prefer a no-drill install. Swift Direct Blinds covers the standard fitting only.
Because the headline from-price is set at the smallest available size, it is a poor guide to real cost. Use the price comparison below at the exact width and drop you need to see which retailer is the better value for your window.
Lowest at 1200×1200 mm: Swift Direct Blinds at £58.00. Enter your own size below to compare at the window you are buying.
Prices below are for a 1200×1200 mm window. Enter yours to re-rank - we round up to the next standard size, as the retailers do.
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Swift Direct Blindsbest value£58.00 at 1200×1200 mmfrom £10.00
- 11 colours
- Fittings: standard
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So Easy Blinds£89.00 at 1200×1200 mmfrom £60.29
- 9 colours
- Fittings: standard, plus perfect-fit
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Blinds By Post£90.00 at 1200×1200 mmfrom £52.00
- 9 colours
- Fittings: standard, plus cassette, motorised
We match these on the shared name and a price that scales the same way across window sizes, not an independent inspection, so treat it as likely the same fabric rather than confirmed. Construction, exact colourway and fitting can vary between retailers - check the specification at each before buying.