Laura Ashley's florals, stripes and ginghams are a fixture of the English country-classic look, and they appear on made-to-measure blinds in both roman and roller formats. If you have searched for them, the choice is less about which pattern exists - the range is enormous - and more about which blind format carries the look you want, and how to navigate a catalogue that runs to nearly two hundred designs. This guide covers two picks, one per format, and how to choose between them.
What "Laura Ashley" means on a blind
The patterns are the brand's established repertoire: painterly florals like Josette and Wickerwork, awning and ticking stripes, ginghams, paisleys and embroidered designs. The palette leans soft and domestic - dove greys, blushes, seasprays, midnights - rather than bold or graphic. It is a recognisably traditional, country-classic aesthetic, and it sits most naturally in rooms decorated that way.
On a blind, these designs come in two broad constructions: standard printed fabrics, and the dearer embroidered and woven versions that add texture and detail. The construction matters as much as the colour - an embroidered floral reads as more formal and tactile than a printed one, and costs more.
The range's defining feature is its size. With so many designs, the practical task is narrowing down: settle on a colour direction and a construction (printed or embroidered) first, then choose within that, rather than trying to weigh every option.
What to look for
Format. A roman gives the soft, gathered fold that suits the brand's florals and the dressed, traditional rooms they belong in. A roller renders the patterns flat and clean, which suits the stripes and smaller repeats and a more contemporary room. The patterns overlap between formats; the format sets the formality.
Fitting. The Laura Ashley blinds we cover from Blinds By Post use a no-drill clip-in fitting for UPVC windows - install and remove without marking the frame, ideal for rentals and warranty-sensitive windows. Confirm the clip suits your window profile, and measure to the no-drill guidance rather than standard recess instructions.
Construction and budget. Printed designs are the everyday, lower-priced options; embroidered and woven versions carry a premium for the heavier, more detailed cloth. Decide whether the room warrants the embroidery before browsing, as it changes the price meaningfully.
Room. These are furnishing fabrics, several embroidered, so they are firmly for dry rooms - living rooms, bedrooms, dining rooms. Not for kitchens or bathrooms.
Pattern scale. A full floral carries a room and suits a window you want to be decorative; a stripe or gingham is gentler and more versatile. Match the boldness of the design to how much you want the window to lead.
Our picks
Laura Ashley No Drill
at Blinds By Post
The signature florals and stripes in a no-drill roman from Blinds By Post.
Laura Ashley
at Blinds By Post
The same heritage patterns on a flat roller.
Pick details
Best roman
Laura Ashley No Drill
at Blinds By Post
The signature florals and stripes in a no-drill roman from Blinds By Post.
The Blinds By Post Laura Ashley roman is the deepest pool of the brand's look we cover, spanning florals, stripes, paisleys and ginghams in printed, embroidered and woven versions. The roman's soft fold suits the florals especially - the gathered pleats read as a textile, flattering designs like Josette and Wickerwork in a way a flat blind wouldn't. It is the pick for a traditional living room, bedroom or dining room where the window should be soft and dressed.
The no-drill fitting makes it practical for UPVC windows you'd rather not drill. The main thing to manage is the range's size: with so many designs and a large premium tier of embroideries, decide on colour and construction first. If budget leads, the printed designs give the look for less; if the room is formal, the embroideries justify their step up.
Best roller
Laura Ashley
at Blinds By Post
The same heritage patterns on a flat roller.
The Blinds By Post Laura Ashley roller brings the heritage patterns to a flat panel, which suits a more contemporary room or a window where a roman would feel too formal. The brand's stripes and ginghams in particular read cleanly on a flat roller, and a roller stacks away completely when raised, keeping the whole window - the better choice on a short or small one.
It covers much of the same pattern ground as the roman, so the choice between them is really about mood and window: roman for the soft, traditional, dressed look, roller for the cleaner, more modern, space-saving one. Some designs are offered no-drill here too; where they are, measure to the no-drill guidance.
What we didn't include
We have kept this to two picks, one per format, rather than listing every Laura Ashley blind. A note on what is not here.
We have not included a venetian or vertical, because the Laura Ashley look is a fabric one - florals and stripes belong on a roman or roller, not a slatted blind that would break the pattern up. The two formats here are the ones that carry the aesthetic.
We have also not ranked the patterns. Whether Josette or a simple ticking stripe suits you depends on your room and how bold you want the window to be - a choice within each range rather than something to settle here. The picks are about format and fitting; the pattern is yours.
Price by your window
The from-prices shown are starting points; the made-to-measure price depends on your window's width and drop, and on whether you choose a printed or an embroidered design. Each pick's page carries a price-by-dimensions tool - enter your measurements for the price at your size. The printed designs are the more affordable route to the look; the embroideries are where the range reaches its top end.