Laura Ashley is about as English as interiors get: a heritage brand built in the 1950s on sprigged florals, ticking stripes and country checks, and a romantic, country-house style that has come in and out of fashion for seventy years without ever quite leaving. Those prints are licensed designs, which is why you can still order a made-to-measure blind in Josette or Pussy Willow today, alongside the stripes and checks that round out the look.
Laura Ashley blinds are sold by 3 UK retailers we track, from £17.47, as roller and roman blinds. The same named designs turn up across these shops at near-identical prices - a strong sign it is the same licensed cloth - so the choice comes down to price, construction and fitting rather than the fabric itself.
The thing worth knowing before you buy
The Laura Ashley patterns are licensed designs, not a retailer's own range. The same print - the same artwork, at the same scale - is supplied to several shops, who each sell it under their own range name and pricing. So when you find the same Laura Ashley design at more than one retailer, it is almost certainly the same cloth, and the sensible thing is to compare on price, construction and fitting rather than which shop has the genuine fabric. They all do.
The archive is wide - florals, stripes and checks all sit under the same name - so it helps to decide which part of the Laura Ashley vocabulary you are after before you start. Below, each pattern lists the retailers we track that currently sell it, ordered by price from low to high, with a link through to each one.
Josette
Josette is the print most people picture when they think of Laura Ashley: a small trailing floral in soft, slightly faded colourways, pretty without being fussy. It is the country-house look in a single fabric, and it suits a bedroom, a sitting room or any window where you want warmth and a gentle pattern rather than a bold statement.
Carried by 3 of the retailers we track:
- Terrys Fabrics from £19.25
- Blinds By Post from £20.57
- Swift Direct Blinds from £21.10
Pussy Willow
At the quieter end of the range, Pussy Willow is a sprigged print of delicate willow stems on a plain ground. From a distance it reads as a soft texture rather than a pattern, which makes it the easy choice when you want the Laura Ashley pedigree without a floral dominating the room. It pairs especially well with plain walls and natural materials.
Carried by 3 of the retailers we track:
- Terrys Fabrics from £19.25
- Blinds By Post from £20.57
- Swift Direct Blinds from £29.65
Awning Stripe
Not everything in the archive is a flower. Awning Stripe is the brand's classic ticking - a clean, regular stripe that brings a crisp, slightly traditional note to a window and sits comfortably in a kitchen, a bathroom or a more pared-back room. It is the natural pick when you want a Laura Ashley fabric but a floral would be too much.
Carried by 2 of the retailers we track:
- Blinds By Post from £20.57
- Terrys Fabrics from £24.00
The rest of the archive
The other Laura Ashley designs we see made to measure - more florals, stripes, checks and a couple of embroidered finishes - each with the retailers carrying them:
Belvedere
A larger-scale floral with a more formal, damask-like repeat, for a dressier window.
Carried by 3 of the retailers we track:
- Terrys Fabrics from £19.25
- Blinds By Post from £20.57
- Swift Direct Blinds from £21.10
Eglantine
Wild roses on a trailing stem, one of the prettier and more romantic of the country florals.
Carried by 2 of the retailers we track:
- Blinds By Post from £23.28
- Terrys Fabrics from £24.00
Swanson
A trailing leaf-and-floral in a generous repeat, with a slightly more decorative, heritage feel.
Carried by 3 of the retailers we track:
- Terrys Fabrics from £24.00
- Blinds By Post from £24.64
- Swift Direct Blinds from £25.08
Tapestry Floral
A densely worked floral with a woven, tapestry-like density - richer and more traditional than the sprigged prints.
Carried by 3 of the retailers we track:
- Terrys Fabrics from £19.25
- Blinds By Post from £25.98
- Swift Direct Blinds from £28.38
Pussy Willow Embroidery
The Pussy Willow sprig worked as an embroidery rather than a print, a more textured, premium finish.
Carried by 2 of the retailers we track:
- Blinds By Post from £27.32
- Swift Direct Blinds from £29.65
Animalia Embroidered
The Animalia animal motif stitched rather than printed, giving the finished blind a more tactile, decorative surface.
Carried by 2 of the retailers we track:
- Blinds By Post from £29.35
- Swift Direct Blinds from £31.47
Burnsall Stripe
A wider, bolder stripe than the classic ticking, in heritage colourways.
Carried by 2 of the retailers we track:
- Blinds By Post from £23.28
- Terrys Fabrics from £24.00
Burford Check
A small country check, the gingham-ish counterpart to the stripes.
Carried by 2 of the retailers we track:
- Terrys Fabrics from £19.25
- Blinds By Post from £20.57
Candy Stripe
A lighter, narrower stripe in soft colours, a gentler take on the ticking.
Carried by 2 of the retailers we track:
- Blinds By Post from £21.94
- Terrys Fabrics from £24.00
How to choose between them
Because the fabric is shared, your decision is really about the look and the build. Start with the family - a sprigged or trailing floral for the classic country-house feel, a stripe or check for something crisper and less decorative - then pick the scale to suit the room and the window. Choose the construction next: a roman shows a floral flat and whole, a roller shows it tensioned and slightly cropped, and a blackout lining matters more than the print in a bedroom. Only then compare prices, and that is what the lists above are for.
Independent. We have no affiliate relationships with any retailer mentioned here. How we work.