The Unicorn Magic range from 247 Blinds is a made-to-measure roman blind offered in 2 colourways, starting from £17.00. It is a children's-room print, available in a pink and a purple version of the same design, so the range is small and themed rather than a broad colour collection.
Who it suits
A roman blind folds up into soft, stacked horizontal pleats when raised and hangs as a flat fabric panel when lowered, which gives a softer, more upholstered look than a flat roller. That makes the Unicorn Magic range a natural fit for a child's bedroom, where the soft folds suit the room and the print does the decorating. Both colourways are aimed squarely at that brief.
Because this is a standard, light-filtering cloth rather than a blackout one, it softens and diffuses daylight rather than blocking it - so the room stays bright but private during the day, and the morning light is gentled rather than shut out. For a nursery or a child who needs full darkness to sleep, you would want to pair it with a blackout lining or choose a blackout blind instead. Roman blinds also sit better in living rooms and bedrooms than in steamy kitchens or bathrooms, where the gathered fabric can hold moisture, so a child's bedroom or playroom is where this print belongs.
The colours
2 colours available
The range covers two colourways of the one design: a pink and a purple. Rather than a spread of tones, the choice here is simply which of the two themed versions suits the room - both carry the same Unicorn Magic print, so the decision rests on which background colour fits the existing decor. As with any patterned fabric, the colours can read differently in daylight than on screen, and a bold print can look stronger filling a window than it does in a small swatch, so it is worth requesting a sample before committing to a full-sized blind to check the shade and the scale of the design against the rest of the room.
Price by your dimensions
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No price movement in our checks since 4 Jun.
The figure above reflects the size and fitting you choose. The range offers two fittings: a standard fitting from £17.00, and a no-drill option that starts considerably higher - useful where you cannot or would rather not drill into the frame, but worth noting as a clear step up in price before you choose it, so it pays to weigh whether you actually need it. For the standard fitting, a roman blind at this entry point is an accessible way to bring a themed, soft-fold finish to a child's room. As with any roman, the larger the window the more fabric the blind carries, so a wide window will sit above the from-price while a small one stays close to it.
How it compares
Against a roller blind, a roman trades the roller's flat simplicity for soft horizontal pleats and a more decorative, upholstered look - a better match for a child's bedroom where the fabric is part of the scheme. Against a venetian or vertical blind, there are no slats to tilt; the roman is about fabric and folds rather than adjustable light control. Within this range, the decision is straightforward: pink or purple, on the same print.
A note on care
Roman blinds need a gentler touch than a wipe-clean roller. Keep the folds dust-free with a regular light vacuum using a soft brush attachment, and spot-clean any marks with a barely damp cloth rather than soaking the fabric. Raise the blind fully now and then so the pleats stack evenly, and avoid hanging it where it will sit in steam or persistent damp, which can mark the cloth.