Read Sora's shade card in one breath and it sounds like a walker's diary: Meadow, Sky, Sun, Truffle, Sand, Mist. Blinds By Post sells this plain roller in 6 colourways from £14.59, and the naming feels deliberate - one entry apiece for grass, air, light, earth, shore and weather, a palette composed like a good day outdoors rather than assembled from leftovers. The range is also better equipped than its size suggests: cassette and motorised make-ups sit alongside the standard roll, which lifts a small plain roller into whole-house territory.
Who it suits
Sora suits the buyer decorating with colour rather than around it. Where compact rollers usually cluster in safe neutrals, this shade card holds a green, a blue and a warm sunny note alongside the expected earth tones, so kitchens, children's rooms and garden-facing living rooms can pick up an accent instead of defaulting to cream. The spread also makes a whole house from one range a realistic plan: something fresh for the kitchen, something quieter for the bedrooms, everything visibly related.
The make-ups broaden it further. The cassette version closes the roll inside a headrail - the tidier finish for a blind mounted outside a recess, or one that hangs at eye level on a landing and gets looked at side-on. Motorised covers the practical cases: tall glass, a window trapped behind a sink or a sofa, or plain preference for a button over a chain on a cold morning.
The colours
6 colours available
Taken at their word, the six names sketch a tidy little spectrum: Meadow for the green, Sky for the blue, Sun for the warmth, Truffle for the deep brown, Sand for the pale warm neutral and Mist for the cool soft one. Names are promises rather than measurements, of course - one maker's Sky is another maker's grey - so treat the grid above as the referee and a sample order as the final word. What the naming does tell you reliably is intent: this is a palette built to be mixed, each shade set far enough from its neighbours that two or three can share one floor of a house without repeating themselves.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
Price down 4% since 7 Aug. (our checks since 6 Jun)
As with any plain roller, the figure follows the glass: width and drop set the price, and the from-price describes the smallest window in the standard make-up rather than the window you probably own. The cassette and motorised versions climb from there, as enclosed headrails and motors always do. The table above turns your real measurements into a real figure, which beats squinting at a from-price and hoping.
How it compares
Sora travels. The same range name appears at Blinds Direct, Roller Blinds Direct and Wilsons Blinds, and because every shop cuts and prices its own version, the same shade at the same measurements rarely lands on the same total four times. The sensible habit with any shared cloth is to let your shortlist settle, then spend two minutes with our Sora roller comparison before ordering - which shop comes out ahead changes with the window, so the check is worth repeating for each room you price up. Inside Blinds By Post's own line-up, Sora's rivals are its plainer stablemates: pick those when the scheme is strictly neutral, and Sora when one of these six names has already found the room it belongs in.
A note on care
Keep it simple and infrequent. A pass with a soft brush or the vacuum's gentlest head stops dust settling into the weave; spot-clean with a well-wrung cloth and blot until the mark lifts, resisting the urge to scrub. Always let the fabric dry fully unrolled before sending it back up. Cassette owners can run a dry cloth along the headrail slot occasionally so the roll keeps feeding cleanly, and the motorised version wants nothing beyond the odd check that the controls still answer - the mechanism itself looks after its own affairs.
Likely the same fabric, at other retailers
Sora roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Blinds By Post this page from £14.59
- Roller Blinds Direct from £23.87
- Blinds Direct from £26.18
- Wilsons Blinds from £28.08
- So Easy Blinds from £68.15
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.