Serra is one of Blinds By Post's quiet plains: 5 colourways from £14.57, made up as a standard roller, as a cassette version with the roll enclosed in a headrail, or as a motorised blind with no chain at all. The from-price sits at the accessible end of made-to-measure rollers, and the shade names read like a week of British weather - Cloud, Shine and Thunder, steadied by Pebble and warmed by Brulee. The practical reason to stop here, though, is that Serra is not exclusive to this shop: the same fabric name is listed at three other UK retailers we track, which puts it in the minority of blinds you can genuinely price-check before buying.
Who it suits
A plain roller in a handful of calm shades is the low-drama option: it covers the glass, tidies the window and stays out of the room's decorating decisions. Serra fits kitchens, studies, landings, utility rooms and rental refreshes - anywhere the brief is neat screening rather than statement. Five steps from pale to dark also repeat well across a run of windows: one fabric at different depths keeps a house coherent without every room matching.
The make-ups widen the audience. The cassette version encloses the rolled fabric in a headrail, keeping dust off the roll and squaring up the top line - the tidier choice when the blind is fitted outside a recess or sits at eye level on stairs. The motorised version does away with the operating chain, which suits tall windows, blinds trapped behind sofas or sinks, and any household that wants looped cords kept away from small children. One honest caveat: if the room needs real darkness rather than softened daylight, check the opacity on the listing before committing - bedrooms are usually better served by a blackout roller than by any standard plain.
The colours
5 colours available
The five names sketch a believable arc: Cloud and Shine at the pale end, Pebble holding the stony middle, Brulee adding a warm caramel note, and Thunder anchoring the dark end. Treat that as a sketch rather than a promise, because blind names are chosen for atmosphere and a screen flattens both undertone and weave. Order samples for any window you care about, and look at the two or three closest candidates side by side in the room's own light - pale neutrals are the shades most likely to swing warm or cool between a north-facing morning and a lamp-lit evening.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
Price up 4% since 1 Aug. (our checks since 12 Jun)
Made-to-measure pricing is driven by your measurements: the fabric is constant, and width and drop climb the grid together. The from-price belongs to the smallest window in the standard make-up; the cassette carries a premium for its headrail and the motor a larger one for its mechanism, so the honest comparison is the same measurements across all three versions. The table above does that sum for your window.
How it compares
The Serra name travels. Blinds Direct, Roller Blinds Direct and So Easy Blinds all list the same fabric name, and prices differ between shops for the same window - each retailer makes up and prices the cloth independently, so which of the four comes out ahead can change with your measurements. Our Serra roller comparison lines them up side by side, and for a fabric this widely stocked it is the two-minute check that earns its keep. Within Blinds By Post itself, Serra's rivals are the retailer's other quiet plains, and the differences are palette rather than engineering - shortlist by shade, order the swatches, and let the room decide.
A note on care
Rollers ask for very little. Dust the fabric with the blind fully lowered, using a soft brush or the vacuum's upholstery head on low suction, and lift marks by blotting with a barely damp cloth rather than rubbing at the weave. Let the fabric dry before it rolls away, and drop the blind to full length now and then so the lower section does not learn a curl. If you choose the cassette, run a duster along the headrail slot when you do the sills; if you choose the motor, keep cleaning around the mechanism dry and it will get on with its job.
Likely the same fabric, at other retailers
Serra roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Blinds By Post this page from £14.57
- Roller Blinds Direct from £17.32
- Blinds Direct from £19.02
- Wilsons Blinds from £20.38
- So Easy Blinds from £68.15
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.