The Mood range from Swift Direct Blinds is a made-to-measure roller blind offered in 4 shades, starting from £42.00. Both are voile cloths, so this is a focused, sheer-fabric collection rather than a broad colour run: a cool grey and a soft white, each a translucent weave that lets daylight through while screening the view in.
Who it suits
A roller is the simplest blind style there is - a flat panel of fabric on a tube that draws straight up and down, with no slats to tilt and no folds to gather. In voile, that translates into a light, airy screen rather than a light-controlling one. The Mood range suits rooms where the aim is to keep daylight and a sense of openness while softening the view from outside: living rooms, dining rooms, landings and any window that faces a street or a neighbour.
Because the fabric is translucent, this range is not the choice where you need privacy after dark or a darker room - a voile lets shapes and light through, so it works best layered with a separate blackout or dimout blind, or in rooms where daytime softening is all that is asked of it. The two shades cover the two most adaptable choices: a neutral white for a bright, clean look and a cool grey for something a little more recessive. That makes the range easy to pair with an existing scheme, whether you want the blind to disappear into a pale wall or sit a shade darker against it.
The colours
4 colours available
The range is built around two voile shades rather than a wide palette. One is a soft cotton white that keeps a room feeling bright and open; the other a cosmic grey that reads cooler and a touch more contemporary. Both are sheer, so the colour shows most in the cloth itself and softens as light passes through it - the effect at the window is gentler than the swatch suggests. Voiles can look quite different depending on whether the light is in front of or behind them, so it is worth ordering a sample of either shade and holding it against your own window before deciding.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
No price movement in our checks since 2 Jun.
The range sits at a higher entry point than a standard light-filtering roller, reflecting the voile fabric. There is a single standard fitting, so the price you see reflects the size of window you are dressing rather than any choice of bracket or mechanism.
How it compares
Both shades here are voile - translucent rather than light-filtering or blackout - so they screen and soften the view while letting daylight through, and they will not darken a room or give privacy once the lights are on inside. That is the trade against a standard opaque roller, which blocks the view and filters more light but loses the airy, sheer quality. Against a venetian or vertical blind, the Mood range offers no tilt and no slats, just a clean flat screen of sheer cloth. For a light, view-softening daytime blind - or as the sheer layer in a double set-up - this range fits the brief.
A note on care
Voile roller blinds are easy to keep but benefit from a light touch. Dust regularly with a soft brush or a vacuum on a low setting, as sheer cloth shows lint and dust more readily than a heavier fabric. Spot-clean any marks gently with a barely damp cloth and a little mild detergent rather than soaking the panel, and let the blind dry fully in the open position before rolling it back up to avoid trapping moisture in the tube.
Likely the same fabric, at other retailers
Mood roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Roller Blinds Direct from £9.32
- Wilsons Blinds from £10.97
- Blinds Direct from £14.13
- Blinds By Post from £18.44
- Swift Direct Blinds this page from £42.00
- So Easy Blinds from £52.42
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.