Mia at Blinds By Post is a small range with a wide footprint: a made-to-measure vertical blind in 4 colourways from £7.80, all of them pale neutrals, with the same fabric name sold at four other retailers we track. That five-shop spread is genuinely unusual, and it changes what this page is for - with a fabric this travelled, choosing the shade is the quick part, and choosing the shop is where the money moves.
Who it suits
Vertical blinds are the tool for big glass. The louvres hang full height, tilt to set the angle of the light, and draw to one side to clear the opening entirely, which is why the type owns patio doors, wide living-room windows and conservatories - places where a blind that stacks at the top would either foul the door or leave a fat bundle across the view. A vertical also scales: one blind spans an opening that would otherwise need two or three rollers working in step.
Mia's palette makes it the low-key version of that tool. Cream, Mist, Chalk and White are shades that recede - they brighten a room and screen it without asking to be noticed, which suits open-plan spaces and rented homes where the window treatment needs to flatter everything rather than match one thing. Verticals carry a practical kindness too: if a single louvre is stained, bleached or bent, it can usually be replaced on its own rather than renewing the whole blind, which matters on something the size of a patio door.
Two honest limits. Tilted closed, louvres still pass a little light where they overlap, so a bedroom chasing real darkness wants a blackout blind fitted tight to the recess instead. And a four-shade palette has no dark or warm end - if the room needs charcoal or colour, this is not the range.
The colours
4 colours available
Four pale neutrals with small, deliberate differences: Cream is the warm one, White the crisp one, and Chalk and Mist sit between them - softer and cooler takes on off-white, going by their naming. With shades this close, the differences live in undertone rather than depth, and undertone is precisely what a screen misrepresents - against warm walls a cool white turns blue-ish, against grey a cream turns yellow. Order samples of two or three and hold them against the wall the blind will face; on near-neutrals that five-minute check does more good than any amount of squinting at thumbnails.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
Price down 3% since 14 Aug. (our checks since 12 Jun)
Verticals are among the more affordable made-to-measure types for the area they cover, and Mia starts at the accessible end even by that standard. Width does most of the pricing work, since a wider opening means more louvres, so a patio-door span costs more than a bedroom window - run the table at your own measurements rather than reading the from-price as the likely bill.
How it compares
The comparison is the story here. Mia is sold under the same name at Blinds Direct, Swift Direct Blinds, Vertical Blinds Direct and Wilsons Blinds as well as Blinds By Post - five shops, which is about as widely travelled as a fabric gets among the retailers we track - and the same window can come out at meaningfully different figures from shop to shop, because each retailer prices its own make-up of the cloth independently. Our Mia vertical comparison lines the five up at your size; on this fabric it is the first thing to do, not the last. Against other blind types, the usual logic holds: a roller is neater on a small window and a venetian gives finer tilt control in hard slats, but neither clears a patio-door span the way a vertical does.
A note on care
Louvres want little. Dust them with a soft brush or the vacuum on a low setting, working down each vane, and spot-clean with a barely damp cloth rather than anything approaching a soak. Tilt the louvres flat-on before you start so the full face of each is reachable. Check the bottom chains and weights now and then so everything hangs straight and swings together, and if a single louvre does come to grief, replace that louvre rather than the blind - it is one of the simplest fixes in window dressing.
Likely the same fabric, at other retailers
Mia vertical blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Blinds By Post this page from £7.80
- Blinds Direct from £14.23
- Vertical Blinds Direct from £23.44
- Wilsons Blinds from £23.44
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.