The Florence range from Roller Blinds Direct is a made-to-measure roller blind offered in 2 colourways, starting from £26.21. A roller is the simplest blind style - a flat panel of fabric on a tube that draws straight up and down with no tilt - and the Florence fabric is light-filtering, so it softens and diffuses daylight rather than blocking it.
Who it suits
This is a small, focused range in blue tones, so it suits a room where a blue accent is wanted and a soft, diffused light is welcome - living rooms, bedrooms, studies and home offices. Because the fabric filters rather than blocks light, it keeps a room bright while giving daytime privacy, which makes it a good everyday choice but a poor one where full darkness is needed. The flat roller format sits neatly in tight reveals and works alongside curtains.
With two colourways, both in the blue family, the range is best understood as two takes on a blue roller rather than a wide palette to match precisely against. If a bedroom needs to be properly dark, a blackout roller would serve better; the Florence fabric is built to filter light, not exclude it.
A roller of this kind also appeals where simplicity matters. There are no slats to dust one by one and no folding mechanism to maintain, so once fitted the only upkeep is an occasional clean. The flat panel sits close to the glass and rolls almost entirely out of view when raised, keeping the window uncluttered and the sill clear. Blue is a colour that rewards a little planning, since it can pull cool or warm depending on the light, so it is worth thinking about which way your room's daylight leans before settling on Topiary or Persian Blue.
The colours
2 colours available
The two colourways - Topiary and Persian Blue - both sit in the blue family, offering a softer and a deeper take on blue rather than a spread across several tones. That keeps the range cohesive, so whichever you choose the blind reads as a blue light-filtering roller. Blue can shift considerably between a small swatch on screen and a full panel at the window, and daylight behind a light-filtering fabric changes the tone again, so request a sample before committing to a full-sized blind. Holding the swatch against the glass at different times of day, both with light behind it and falling across it, gives the truest sense of how the finished blind will read.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
Price up 18% since 20 Aug. (our checks since 23 Jun)
Both colourways are supplied on the same standard fitting, so price varies with the size of your window rather than the shade you pick. The entry point is modest, in keeping with roller blinds generally being among the more affordable made-to-measure blind types.
How it compares
Against a roman in similar fabric, the Florence roller is flatter, simpler and cheaper, and rolls clear of the window where a roman would fold into soft pleats and add texture at a higher price. Against a venetian or vertical blind, it offers no tilt or slatted light control, trading that for a clean, uncluttered look. For soft daytime light and a blue accent in a living room or bedroom the range fits well; for full blackout or adjustable slats, a different blind type would suit the job better.
A note on care
Light-filtering roller fabric is straightforward to maintain. Lift dust with a soft brush or a vacuum on a low setting, and spot-clean marks with a barely damp cloth and a little mild detergent, working gently. Avoid soaking the fabric or using harsh cleaners that could mark it, and let the blind dry fully in the open position before rolling it back up so no moisture is trapped on the tube.
Likely the same fabric, at other retailers
Florence roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Blinds 2go from £9.25
- 1Click Blinds from £12.29
- Blinds By Post from £18.44
- Roller Blinds Direct this page from £23.99
- Wilsons Blinds from £28.22
- Blinds Direct from £28.73
- So Easy Blinds from £35.00
- New Blinds from £49.80
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.