The Deluxe Plain range from Roller Blinds Direct is a made-to-measure roller blind offered in 35 colours, starting from £7.00. A roller is the simplest blind there is: a single flat sheet of fabric wound onto a tube at the top, pulled down to cover the window and rolled back up to clear it. There are no slats to tilt and no cords between panels, just one clean panel of colour. That makes the Deluxe Plain range a straightforward, affordable choice for almost any room.
Who it suits
Roller blinds suit just about every window in the house, which is part of their appeal. They sit neatly within or across a recess, take up little space when rolled up, and give a tidy, uncluttered look. For kitchens, bathrooms, bedrooms, living rooms and home offices alike, a plain roller is the most economical way to dress a window with a made-to-measure fit.
The plain fabric is the point here: a flat, even field of colour with no pattern, so it reads calm and works as a backdrop rather than a feature. With 35 colours the range stretches from quiet neutrals to a few brights, so you can match an existing scheme or pick out an accent. Note that this is a standard-opacity fabric, which filters and softens daylight rather than blocking it. If you need full darkness in a bedroom or nursery, a blackout roller is the right tool; the Deluxe Plain range is for everyday light control and privacy.
The colours
35 colours available
The range is broad and well balanced. Creams and warm neutrals are the largest group - Mushroom, Parchment, Sand, Linen, Cream and Vanilla Cream - alongside a full run of greys from the pale Mist Grey and Pebble Grey through to Shadow Grey and Storm Grey. Blues span the soft Powder Blue and Azure to a deeper Denim Blue and Airforce Blue, and there is a set of greens including Apple Green, Lime, Forest Green and Ocean Green. On top of the neutrals sit brighter accents - Orange Marmalade, Hot Pink, Peony Pink, Red, Papaya, Sunshine Yellow and a couple of purples in Plum and Wisteria - plus two clean whites. The neutral spread is wide enough that an exact cream, grey or white to suit an existing room is usually available. Screen colour and fabric in the window can differ, so request a sample before ordering a full-sized blind.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
Price up 18% since 20 Aug. (our checks since 23 Jun)
The range sits at a very accessible entry point, consistent with plain rollers being among the cheapest made-to-measure blinds you can buy. Price is set by the width and drop you order; the brighter colours carry no premium over the neutrals, so the decision is purely about the look you want.
How it compares
Against a vertical or venetian blind, the Deluxe Plain roller gives up adjustable slats and tilt control in exchange for simplicity, a lower price and a cleaner face. There is nothing to tilt: the blind is either down or up, and at a chosen height in between. Against a patterned or textured roller, the plain fabric is quieter and easier to live with as a backdrop. Within the range every member shares the same fabric and tube mechanism, so the choice is entirely down to colour.
A note on care
Plain roller fabric needs little upkeep. Dust it regularly with a soft brush or a vacuum on low suction, working from top to bottom while the blind is fully down. Spot-clean marks with a damp cloth and a little mild detergent, dabbing rather than scrubbing so the fabric face is not disturbed, then leave the blind down to dry fully before rolling it back up. Avoid soaking the fabric or using harsh solvents.
Likely the same fabric, at other retailers
Deluxe Plain roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Blinds Direct from £6.76
- Roller Blinds Direct this page from £7.00
- Wilsons Blinds from £21.98
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.