The Bella vertical blind, sold by Swift Direct Blinds, is a made-to-measure blackout range offered in 24 colours, with prices starting from £9.56. What sets it apart within its category is the breadth of the palette - most blackout verticals stick to a handful of neutrals, while Bella runs from crisp whites through a full spread of greys, blues, greens, and pinks.

Who it suits

Vertical blinds are the natural choice for wide window openings and patio doors, where a roller or venetian would be unwieldy or impractical to open. The Bella's blackout fabric makes it suitable for rooms where full light control matters - a bedroom with a large window, a snug that doubles as a home cinema, or a ground-floor room that faces a lit street at night.

Because all 24 finishes carry blackout fabric, this is also a sensible option for shift workers or families with young children who need genuine darkness rather than dimout. That said, it is worth remembering that blackout vanes block light through the fabric itself; edge leak around the track is a separate matter and depends on how the blind is fitted.

Vertical blinds carry a commercial association that does not suit every living-room scheme. If the window is standard-sized and the main goal is a softer domestic look, a Roman blind with a blackout lining or a blackout roller might integrate more naturally into the room.

The colours

24 colours available

The 24 finishes divide broadly into four groups. Whites and off-whites - Blackout Frost White, Blackout Ivory Off-white, and Blackout Snow White - give the cleanest, most neutral result and suit rooms where the blind should recede rather than register. The grey family is the largest: Blackout Grey, Blackout Mid Grey, Blackout Dark Grey, Blackout Rock Grey, Blackout Tropez Grey, and Blackout Silver Mist cover most of the popular grey tone range that suits contemporary interiors.

Blues, greens, and warmer tones add more character. Blackout Duck Egg, Blackout Brittany Blue, Blackout Dark Teal Blue, and Blackout Smoke Blue offer different coolness levels within the blue-green segment, while Blackout Vine Green and Blackout Natural Hessian bring a botanical feel. On the warmer side, Blackout Beige, Blackout Taupe Brown, Blackout Pearl, and Mushroom Brown Vertical Blinds sit in the neutral-warm camp.

Two finishes stand slightly outside the standard blackout naming convention - Blush Pink Vertical Blinds and Rosewood Pink Vertical Blinds - adding softer tonal options. Boujee and Cacti appear to be pattern or textured finishes based on their names; the retailer's own product pages are the place to confirm exactly what those two look like before ordering.

Price by your dimensions

Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.

With a starting price below ten pounds, the Bella sits firmly at the accessible end of made-to-measure vertical blinds. As with any made-to-measure range, the price rises with width and drop, so a large patio-door blind will cost meaningfully more than the entry price suggests - the grid above shows how the price scales across common sizes.

How it compares

Against other blackout verticals, the Bella's 24-colour range is notably wide. Most comparable ranges at this price point offer eight to twelve finishes; running to twenty-four without a premium tier gives more practical choice without a higher baseline cost.

If the requirement is not specifically vertical - for instance, the window is a standard bedroom casement rather than a patio door - a blackout roller would give a similar opacity level with a sleeker profile and fewer moving parts. For rooms where thermal performance matters as much as light control, a cellular or honeycomb blind would outperform any vertical blind on insulation, though the colour and price range would likely be narrower.

Within the vertical-blind category, the choice usually comes down to colour match and budget. The Bella's range of grey and white finishes means it will satisfy most neutrals-only briefs without needing to step up to a more expensive range.

Likely the same fabric, at other retailers

Bella vertical blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:

  • Swift Direct Blinds this page from £9.56
  • Blinds By Post from £11.00
  • So Easy Blinds from £51.57

We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.

Compare these retailers side by side →