The Amaris range from Swift Direct Blinds is a made-to-measure vertical blind offered in 2 colourways, starting from £6.08. It is a deliberately compact collection of plain neutrals rather than a broad spread of shades, built around the two staples most often asked for in a vertical louvre blind.
Who it suits
Vertical blinds are the natural choice for wide windows, patio doors and conservatories. The fabric louvres tilt to set the angle of incoming light and then draw to one side to clear the glass altogether, which makes them practical where a sliding door or a tall run of windows needs covering. Amaris suits a room where the brief is plain and quiet rather than decorative: the two neutral shades sit back and let the architecture or furniture lead.
The light here is filtered rather than blocked. These louvres are a standard light-filtering fabric, so they soften and diffuse daylight and give daytime privacy without darkening a room fully. For a bedroom or any space where you want near-total darkness, a vertical blind is the wrong tool in any case, because the gaps between louvres always admit some light at the overlaps - a roller or pleated blind in a dimout or blackout fabric would serve that brief better.
The colours
2 colours available
The range is intentionally small: a warm beige and a clean white, covering the two ends of the neutral request that most vertical blinds answer. The beige reads warmer and works with cream and natural-toned schemes, while the white is the brighter, cooler option for a contemporary or pale room. With only two shades there is no decorative print or accent colour here - the choice is simply which neutral suits the room. Colour on a screen and colour filling a window can differ noticeably, so it is worth requesting a sample of either shade before committing to a full-sized blind, particularly if you are matching an existing wall or curtain.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
Price around its usual level (checked since 2 Jun).
The range sits at an accessible entry point, consistent with vertical blinds more broadly - among the more affordable made-to-measure blind types, particularly for the wide spans they are usually fitted to. The figure shown is for the standard fitting, the only option offered on this range; the final price depends chiefly on the width and drop you measure.
How it compares
Against a roller blind for the same window, a vertical trades the roller's single flat panel for louvres that tilt and draw, which is the better arrangement for a very wide opening or a patio door where a roller would be unwieldy. Against the broader vertical ranges on the same site, Amaris gives up choice for simplicity - there are just the two neutrals here rather than a wide colour run - so it suits a buyer who already knows they want a plain beige or white and does not need to sift through dozens of shades. One practical advantage of any vertical blind is that the louvres are individually replaceable, so a single damaged slat can be swapped rather than the whole blind.
A note on care
Vertical louvres are straightforward to keep clean. Dust them with a soft brush or a vacuum brush attachment along the length of each louvre, and spot-clean marks on the fabric with a damp cloth and a mild detergent solution, letting them hang to dry before drawing them closed. Draw the louvres flat to one position before cleaning so you can reach the full face of each one, and check the bottom chain or weights occasionally to keep the louvres hanging evenly.
Likely the same fabric, at other retailers
Amaris vertical blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:
- Swift Direct Blinds this page from £6.08
- Blinds By Post from £7.80
We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.