Mallory is a roller blind fabric sold under the same name at Swift Direct Blinds, Blinds By Post, and So Easy Blinds. When the same fabric name turns up at multiple retailers and the price scales in a similar way as the window size grows, it is likely the same wholesale cloth running through each shop's cutting room - though no retailer confirms that, and the finishing or backing could differ slightly between batches.
The practical implication is that the fabric itself is largely a fixed quantity. You are not choosing between three meaningfully different products; you are choosing between three buying experiences for what is probably the same cloth. That shifts the comparison onto the things that do vary: the colours each retailer carries, the fittings they offer, and what each shop charges for your specific window dimensions.
On colours, Swift Direct Blinds lists four options - Sunrise, Twilight, and two twist variants of the same names - while Blinds By Post and So Easy Blinds both carry three: Aurora, Sunrise, and Twilight. Aurora is only available through those two, so if that colourway suits your room, Swift Direct Blinds is not a route.
Fittings are where the retailers diverge most clearly. Blinds By Post offers the widest choice, covering standard, cassette, and motorised. So Easy Blinds adds perfect-fit alongside standard, which is worth noting for anyone with UPVC windows who wants a no-drill install. Swift Direct Blinds covers standard fitting only.
With the fabric effectively fixed, the sensible approach is to settle on your colour and fitting type first, then price the blind at your actual window dimensions across whichever retailers offer both. The headline "from" price reflects a small window; the gap between retailers at your size may look quite different.
Lowest at 1200×1200 mm: Swift Direct Blinds at £79.00. Enter your own size below to compare at the window you are buying.
Prices below are for a 1200×1200 mm window. Enter yours to re-rank - we round up to the next standard size, as the retailers do.
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Swift Direct Blindsbest value£79.00 at 1200×1200 mmfrom £11.00
- 4 colours
- Fittings: standard
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Blinds By Post£99.00 at 1200×1200 mmfrom £58.00
- 3 colours
- Fittings: standard, plus cassette, motorised
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So Easy Blinds£100.00 at 1200×1200 mmfrom £68.15
- 3 colours
- Fittings: standard, plus perfect-fit
We match these on the shared name and a price that scales the same way across window sizes, not an independent inspection, so treat it as likely the same fabric rather than confirmed. Construction, exact colourway and fitting can vary between retailers - check the specification at each before buying.