Devon is a roller blind fabric that appears across three UK retailers - Swift Direct Blinds, Blinds By Post, and So Easy Blinds. When the same fabric name turns up at multiple shops, prices scale in a consistent pattern as window size increases, which suggests they are likely sourcing the same wholesale cloth. The fabric itself is almost certainly fixed; what changes from one retailer to the next is the rest of the package.
The most visible difference is the colour range. Swift Direct Blinds offers six colourways: the core three neutrals - Sand, Whisper White, and Shadow Grey - plus a Twist variant of each. Blinds By Post and So Easy Blinds each carry four colours, sharing Whisper, Sand, Denim, and Shadow. If Denim is the colour you need, you are limited to those two. If you want a Twist texture, Swift Direct Blinds is your only option.
Fittings matter just as much as colour. Blinds By Post is the broadest here, offering standard, cassette, and motorised options. A cassette header gives the blind a cleaner finish by hiding the rolled fabric when the blind is up. Motorised suits anyone who wants remote or smart-home operation. So Easy Blinds covers standard and perfect-fit - a useful option for UPVC windows where a clip-in frame means no drilling into the frame or wall. Swift Direct Blinds offers standard fitting only.
Because the fabric is likely the same across all three, the practical question becomes: which shop carries the colour you want, which offers the fitting you need, and which comes out lower at the exact width and drop you are ordering? The headline "from" price is for the smallest size each retailer makes - the price at your window dimensions is the one that counts.
Lowest at 1200×1200 mm: Swift Direct Blinds at £58.00. Enter your own size below to compare at the window you are buying.
Prices below are for a 1200×1200 mm window. Enter yours to re-rank - we round up to the next standard size, as the retailers do.
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Swift Direct Blindsbest value£58.00 at 1200×1200 mmfrom £10.00
- 6 colours
- Fittings: standard
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So Easy Blinds£89.00 at 1200×1200 mmfrom £60.29
- 4 colours
- Fittings: standard, plus perfect-fit
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Blinds By Post£90.00 at 1200×1200 mmfrom £52.00
- 4 colours
- Fittings: standard, plus cassette, motorised
We match these on the shared name and a price that scales the same way across window sizes, not an independent inspection, so treat it as likely the same fabric rather than confirmed. Construction, exact colourway and fitting can vary between retailers - check the specification at each before buying.