Arona is a stiffened polyester vane fabric made up for vertical blinds, available in a range of muted and mid-tone colourways covering neutrals, cool blues, and warmer accent shades. Both Swift Direct Blinds and Blinds By Post sell it under the same name, and the pricing behaviour - where the cost scales with window area in a consistent pattern - points strongly to this being likely the same wholesale cloth supplied to both retailers.

That matters because the fabric itself is effectively fixed. You are not choosing between a better or worse Arona at each shop; you are choosing between two versions of what is likely an identical product. What differs is everything around it.

The most obvious difference is colour range. Blinds By Post carries 16 colourways, including Brulee, Naval, Siren, Vela, Verde, Pebble, and Wave, which do not appear at Swift Direct Blinds. Swift Direct Blinds offers nine, all of which are a subset of the Blinds By Post palette. If the colour you have in mind is one of those nine - Impact, Jewel, Ray, Stark, Warmth, Zest, Ash, Space, or Stone - both retailers can supply it. If you need one of the seven extras, only Blinds By Post can.

Both retailers currently offer standard fitting only, so there is no difference on that front.

Once you have shortlisted by colour availability, price becomes the deciding factor - and that calculation depends entirely on your window's specific width and drop, not the headline from-price. Use the size pricer below with your exact measurements to see which retailer is better value for your window.

Lowest at 1600×1200 mm: Swift Direct Blinds at £88.00. Enter your own size below to compare at the window you are buying.

Prices below are for a 1600×1200 mm window. Enter yours to re-rank - we round up to the next standard size, as the retailers do.

We match these on the shared name and a price that scales the same way across window sizes, not an independent inspection, so treat it as likely the same fabric rather than confirmed. Construction, exact colourway and fitting can vary between retailers - check the specification at each before buying.

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