The William Morris Roller Blind takes the same archive prints as the roman version and applies them to a flat roller, sold made-to-measure by Blinds 2go. There are 90 designs, from £20.20, including the much-reproduced Strawberry Thief alongside Willow Bough, Acanthus and Pimpernel. The roller format gives these patterns a cleaner, more contemporary presentation than the soft fold of a roman - the design sits flat against the glass, uninterrupted by pleats.

Who it suits

This is the William Morris option for a more modern room, or for a window where a roman's stacked fabric would be fussy. The flat roller shows a print as a single uninterrupted panel, which suits the bolder, more graphic Morris designs - Strawberry Thief in particular reads well this way. It works in living rooms, bedrooms, studies and hallways.

As with any standard roller, the fabric is a woven polyester rather than a wipe-clean coating, so it is not the choice for a kitchen or bathroom. And a roller offers no slat-angle control - it is either down, up, or somewhere between - so if you want to admit light at an angle while keeping the pattern in view, a roman or a venetian would serve better.

A roller's advantage over the roman is stacking: when raised, the fabric wraps onto a tube at the top and all but disappears, so you keep the full window. On a short window where daylight is precious, that makes the roller the more practical William Morris choice.

The prints

90 colours available

William Morris Willow Bough Voile Silver Roller Blind
Standard
Willow Bough Voile Silver from £13.72
William Morris Willow Voile Mist Roller Blind
Standard
Willow Voile Mist from £13.72
William Morris Willow Voile Pebble Roller Blind
Standard
Willow Voile Pebble from £13.72
William Morris Strawberry Thief Voile Rose Chalk Roller Blind
Standard
Strawberry Thief Voile Rose Chalk from £13.72
William Morris Willow Bough Voile Linen Roller Blind
Standard
Willow Bough Voile Linen from £13.72
William Morris Strawberry Thief Voile Stone Roller Blind
Standard
Strawberry Thief Voile Stone from £13.72
William Morris Strawberry Thief Voile Blush Roller Blind
Standard
Strawberry Thief Voile Blush from £13.72
William Morris Willow Bough Mink Magic Screen Roller Blind
Standard
Willow Bough Mink Magic Screen from £15.98
William Morris Willow Porcelain Magic Screen Roller Blind
Standard
Willow Porcelain Magic Screen from £15.98
William Morris Pimpernel Dove Grey Magic Screen Roller Blind
Standard
Pimpernel Dove Grey Magic Screen from £15.98
William Morris Willow Bough Vine Magic Screen Roller Blind
Standard
Willow Bough Vine Magic Screen from £15.98
William Morris Fruit Primrose Magic Screen Roller Blind
Standard
Fruit Primrose Magic Screen from £15.98
William Morris Sunflower Silver Grey Magic Screen Roller Blind
Standard
Sunflower Silver Grey Magic Screen from £15.98
William Morris Strawberry Thief Neutral Magic Screen Roller Blind
Standard
Strawberry Thief Neutral Magic Screen from £15.98
William Morris Acanthus Jacquard Opal Roller Blind
Standard
Acanthus Jacquard Opal from £19.40
William Morris Acanthus Jacquard Olive Roller Blind
Standard
Acanthus Jacquard Olive from £19.40
William Morris Acanthus Jacquard Antique Bronze Roller Blind
Standard
Acanthus Jacquard Antique Bronze from £19.40
William Morris Acanthus Jacquard Linen Roller Blind
Standard
Acanthus Jacquard Linen from £19.40
William Morris Acanthus Jacquard Oyster Roller Blind
Standard
Acanthus Jacquard Oyster from £19.40
William Morris Strawberry Thief Jacquard Linen Roller Blind
Standard
Strawberry Thief Jacquard Linen from £19.40
William Morris Strawberry Thief Jacquard Oyster Roller Blind
Standard
Strawberry Thief Jacquard Oyster from £19.40
William Morris Willow Bough Jacquard Oyster Roller Blind
Standard
Willow Bough Jacquard Oyster from £19.40
William Morris Strawberry Thief Jacquard Ivory Roller Blind
Standard
Strawberry Thief Jacquard Ivory from £19.40
William Morris Acanthus Jacquard Ivory Roller Blind
Standard
Acanthus Jacquard Ivory from £19.40
William Morris Marigold Jacquard Linen Roller Blind
Standard
Marigold Jacquard Linen from £19.40
William Morris Marigold Jacquard Oyster Roller Blind
Standard
Marigold Jacquard Oyster from £19.40
William Morris Strawberry Thief Jacquard Soft Gold Roller Blind
Standard
Strawberry Thief Jacquard Soft Gold from £19.40
William Morris Strawberry Thief Jacquard Olive Roller Blind
Standard
Strawberry Thief Jacquard Olive from £19.40
William Morris Strawberry Thief Jacquard Opal Roller Blind
Standard
Strawberry Thief Jacquard Opal from £19.40
William Morris Acanthus Jacquard Soft Gold Roller Blind
Standard
Acanthus Jacquard Soft Gold from £19.40
William Morris Marigold Jacquard Soft Gold Roller Blind
Standard
Marigold Jacquard Soft Gold from £19.40
William Morris Willow Bough Jacquard Linen Roller Blind
Standard
Willow Bough Jacquard Linen from £19.40
William Morris Willow Bough Jacquard Ivory Roller Blind
Standard
Willow Bough Jacquard Ivory from £19.40
William Morris Strawberry Thief Jacquard Antique Bronze Roller Blind
Standard
Strawberry Thief Jacquard Antique Bronze from £19.40
William Morris Willow Bough Jacquard Soft Gold Roller Blind
Standard
Willow Bough Jacquard Soft Gold from £19.40
William Morris Acanthus Celadon Roller Blind
Standard
Acanthus Celadon from £20.20
William Morris Willow Porcelain Roller Blind
Standard
Willow Porcelain from £20.20
William Morris Blackthorn Spring Meadow Roller Blind
Standard
Blackthorn Spring Meadow from £20.20
William Morris Honeysuckle & Tulip Velvet Moonstone Roller Blind
Standard
Honeysuckle Tulip Velvet Moonstone from £20.20
William Morris Acanthus Velvet Chestnut Roller Blind
Standard
Acanthus Velvet Chestnut from £20.20
William Morris Pimpernel Dove Grey Roller Blind
Standard
Pimpernel Dove Grey from £20.20
William Morris Sunflower Soft Green Roller Blind
Standard
Sunflower Soft Green from £20.20
William Morris Willow Bough Vine Roller Blind
Standard
Willow Bough Vine from £20.20
William Morris Golden Lily Evergreen Roller Blind
Standard
Golden Lily Evergreen from £20.20
William Morris Sunflower Silver Grey Roller Blind
Standard
Sunflower Silver Grey from £20.20
William Morris Willow Steeple Grey Roller Blind
Standard
Willow Steeple Grey from £20.20
William Morris Strawberry Thief Indigo Blue Roller Blind
Standard
Strawberry Thief Indigo Blue from £20.20
William Morris Strawberry Thief Jewel Roller Blind
Standard
Strawberry Thief Jewel from £20.20
William Morris Strawberry Thief Harissa Red Roller Blind
Standard
Strawberry Thief Harissa Red from £20.20
William Morris Strawberry Thief Natural Roller Blind
Standard
Strawberry Thief Natural from £20.20
William Morris Strawberry Thief Rose Chalk Roller Blind
Standard
Strawberry Thief Rose Chalk from £20.20
William Morris Sunflower Vintage Blue Roller Blind
Standard
Sunflower Vintage Blue from £20.20
William Morris Acanthus Vintage Blue Roller Blind
Standard
Acanthus Vintage Blue from £20.20
William Morris Blackthorn Blue Grey Roller Blind
Standard
Blackthorn Blue Grey from £20.20
William Morris Strawberry Thief Vintage Blush Roller Blind
Standard
Strawberry Thief Vintage Blush from £20.20
William Morris Strawberry Thief Silver Grey Roller Blind
Standard
Strawberry Thief Silver Grey from £20.20
William Morris Sunflower Soft Pink Roller Blind
Standard
Sunflower Soft Pink from £20.20
William Morris Strawberry Thief Neutral Roller Blind
Standard
Strawberry Thief Neutral from £20.20
William Morris Strawberry Thief Onyx Roller Blind
Standard
Strawberry Thief Onyx from £20.20
William Morris Strawberry Thief Celadon Roller Blind
Standard
Strawberry Thief Celadon from £20.20
William Morris Strawberry Thief Navy Roller Blind
Standard
Strawberry Thief Navy from £20.20

The selection leans into the recognisable Morris motifs. Strawberry Thief appears in three colourways - Indigo Blue, Jewel and Harissa Red - which between them cover a cool, a rich and a warm reading of the same famous design. Willow Bough comes in mink, jade, porcelain, onyx and a blush, so you can take it light or dark. The Acanthus and Pimpernel designs round out the heritage end. There is no truly neutral option here; even the palest colourways carry a full botanical print, so this is a decorative choice rather than a quiet one.

Price by your dimensions

Made to measure from £20.20. Check Blinds 2go for the price at your exact window size.

Prints start from £20.20, a little below the roman version of the same range - the flat roller is simpler to make than a lined, rod-pocketed roman. Enter your width and drop for the made-to-measure price, which rounds up to the next standard size as Blinds 2go quotes it.

How it compares

Against the William Morris roman, the roller is cheaper, hangs flatter and stacks away more completely, at the cost of the roman's softer, more traditional drape. The deciding factor is the room: a period sitting room tends to suit the roman, a contemporary or compact room the roller.

Against a plain roller, you are again choosing a focal point over a backdrop. A Morris print will dominate a small window, so it is best used where you want the window to carry the room's pattern rather than recede. If the design feels too strong for the space, the lighter recolours (Willow Porcelain, Acanthus Celadon) are the gentler way in.

Fittings for this fabric

The same fabric and blind type is sold in more than one fitting:

  • Standard from £13.72 fixed with drilled brackets
  • No-drill (twist-fit) from £15.80 about +£11 on the standard blind clips onto a UPVC frame, no screws

No-drill and clip-in fittings suit UPVC windows and renters, but they cap out at the largest window sizes - check the maximum drop before ordering for a tall window.

The same William Morris designs, at several retailers

William Morris roller blinds are sold by more than one UK retailer, so the same designs turn up under each shop's own range. They differ in construction, colourway and fitting, so it pays to compare on more than price:

  • Blinds 2go this page from £13.72 woven jacquard
  • Blinds By Post from £16.80 printed (At Home)

Designs carried by more than one of these retailers include Acanthus, Fruit, Marigold, Pimpernel, Strawberry Thief, Sunflower, Tulip and Willow Bough.

These are the same designs rather than guaranteed identical blinds - one retailer may weave a jacquard where another prints the pattern, and colourways and fittings vary. Check the specific design, colour and fitting at each retailer before buying.