The Laura Ashley roller from Blinds By Post brings the brand's heritage patterns to a flat roller blind, with 162 designs from £20.57. It covers much of the same ground as the roman version - Josette and Belvedere florals, Tiverton and awning stripes, Alphabet gingham - but renders them on a clean flat panel rather than a soft fold. It is the Laura Ashley choice for a more contemporary room, or a window where simplicity suits.
Who it suits
Bedrooms, living rooms and studies where you want the Laura Ashley pattern without the more formal, dressed feel of a roman. A roller shows a design flat and uninterrupted, which suits the brand's stripes and smaller repeats especially well - a gingham or an awning stripe reads cleanly on a flat panel. It also stacks away completely onto its tube when raised, so you keep the whole window, which makes it the better choice than a roman on a short or small window.
The fabric is a woven furnishing cloth, so this is a dry-room range - keep it out of kitchens and bathrooms. And like any roller, it offers no slat-angle adjustment; it is down, up, or part-way.
Some designs in the range are offered in a no-drill fitting for UPVC windows, which is worth looking for if you'd rather not drill. Where a design is no-drill, measure to the retailer's no-drill guidance.
The designs
162 colours available
The palette runs from soft neutrals - Coralie Pearl, Eva Linen, Dove Grey - through to the deeper Midnights and Seaspray blues. As with the roman range, a premium tier covers the richer colourways and some of the no-drill designs, so the headline from-price applies to the standard printed options. The florals (Josette, Belvedere, Hawling Irises) are the statement choices; the stripes and ginghams are the gentler, more versatile end.
Price by your dimensions
Made to measure from £20.57. Check Blinds By Post for the price at your exact window size.
Designs start from £20.57, with premium colourways priced higher. Enter your width and drop for the made-to-measure price, which rounds up to the next standard size as Blinds By Post quotes it.
How it compares
Against the Laura Ashley roman, the roller is the simpler, flatter, more modern presentation, and it keeps the full window when raised. The roman gives the softer, more traditional drape that suits a formal room. Same patterns, different register - pick by the room.
Against a plain roller, you are choosing pattern over backdrop. A Laura Ashley print carries a room, so it works best where you want the window to be decorative rather than recede behind other furnishings. If a full floral feels too much, the brand's stripes and ginghams on this roller are the restrained alternative.
Fittings for this fabric
The same fabric and blind type is sold in more than one fitting:
- Standard from £20.57 fixed with drilled brackets
- No-drill (twist-fit) from £38.29 clips onto a UPVC frame, no screws
- Motorised from £101.09 remote or app control
No-drill and clip-in fittings suit UPVC windows and renters, but they cap out at the largest window sizes - check the maximum drop before ordering for a tall window.