The William Morris Roller Blind is a made-to-measure roller range sold by Blinds 2go, offering 90 colourways across four well-known Morris and Co. pattern families, all rendered in jacquard fabric. Starting from £19.40, it sits at the lower end of the decorative roller market, which makes the Arts and Crafts aesthetic accessible without the cost of a printed Roman blind or curtain in the same patterns.

Who it suits

This range is primarily a living room and dining room proposition. Jacquard-woven rollers read more formally than plain polyester fabrics, and the Morris pattern families - Acanthus, Strawberry Thief, Willow Bough, Marigold - are associated with traditional and country house interiors. They suit older properties with characterful window proportions, and work equally well in a period-style city flat where the windows are a feature rather than a functional afterthought.

Bedrooms are a reasonable secondary use if the room has a more formal or decorative brief, though these fabrics are not described as blackout or dimout - their opacity is not stated, so confirm this with Blinds 2go before ordering if light control is important. For children's rooms or anywhere blackout is a hard requirement, a purpose-built blackout fabric will be more reliable.

As roller blinds, these are face-fitted or recess-fitted to standard window brackets. They are not a match for very wide windows where a Roman blind or curtain might hang more softly and show the full pattern repeat better.

The colours

90 colours available

William Morris Willow Bough Voile Silver Roller Blind
Standard
Willow Bough Voile Silver from £13.72
William Morris Willow Voile Mist Roller Blind
Standard
Willow Voile Mist from £13.72
William Morris Willow Voile Pebble Roller Blind
Standard
Willow Voile Pebble from £13.72
William Morris Strawberry Thief Voile Rose Chalk Roller Blind
Standard
Strawberry Thief Voile Rose Chalk from £13.72
William Morris Willow Bough Voile Linen Roller Blind
Standard
Willow Bough Voile Linen from £13.72
William Morris Strawberry Thief Voile Stone Roller Blind
Standard
Strawberry Thief Voile Stone from £13.72
William Morris Strawberry Thief Voile Blush Roller Blind
Standard
Strawberry Thief Voile Blush from £13.72
William Morris Willow Bough Mink Magic Screen Roller Blind
Standard
Willow Bough Mink Magic Screen from £15.98
William Morris Willow Porcelain Magic Screen Roller Blind
Standard
Willow Porcelain Magic Screen from £15.98
William Morris Pimpernel Dove Grey Magic Screen Roller Blind
Standard
Pimpernel Dove Grey Magic Screen from £15.98
William Morris Willow Bough Vine Magic Screen Roller Blind
Standard
Willow Bough Vine Magic Screen from £15.98
William Morris Fruit Primrose Magic Screen Roller Blind
Standard
Fruit Primrose Magic Screen from £15.98
William Morris Sunflower Silver Grey Magic Screen Roller Blind
Standard
Sunflower Silver Grey Magic Screen from £15.98
William Morris Strawberry Thief Neutral Magic Screen Roller Blind
Standard
Strawberry Thief Neutral Magic Screen from £15.98
William Morris Acanthus Jacquard Opal Roller Blind
Standard
Acanthus Jacquard Opal from £19.40
William Morris Acanthus Jacquard Olive Roller Blind
Standard
Acanthus Jacquard Olive from £19.40
William Morris Acanthus Jacquard Antique Bronze Roller Blind
Standard
Acanthus Jacquard Antique Bronze from £19.40
William Morris Acanthus Jacquard Linen Roller Blind
Standard
Acanthus Jacquard Linen from £19.40
William Morris Acanthus Jacquard Oyster Roller Blind
Standard
Acanthus Jacquard Oyster from £19.40
William Morris Strawberry Thief Jacquard Linen Roller Blind
Standard
Strawberry Thief Jacquard Linen from £19.40
William Morris Strawberry Thief Jacquard Oyster Roller Blind
Standard
Strawberry Thief Jacquard Oyster from £19.40
William Morris Willow Bough Jacquard Oyster Roller Blind
Standard
Willow Bough Jacquard Oyster from £19.40
William Morris Strawberry Thief Jacquard Ivory Roller Blind
Standard
Strawberry Thief Jacquard Ivory from £19.40
William Morris Acanthus Jacquard Ivory Roller Blind
Standard
Acanthus Jacquard Ivory from £19.40
William Morris Marigold Jacquard Linen Roller Blind
Standard
Marigold Jacquard Linen from £19.40
William Morris Marigold Jacquard Oyster Roller Blind
Standard
Marigold Jacquard Oyster from £19.40
William Morris Strawberry Thief Jacquard Soft Gold Roller Blind
Standard
Strawberry Thief Jacquard Soft Gold from £19.40
William Morris Strawberry Thief Jacquard Olive Roller Blind
Standard
Strawberry Thief Jacquard Olive from £19.40
William Morris Strawberry Thief Jacquard Opal Roller Blind
Standard
Strawberry Thief Jacquard Opal from £19.40
William Morris Acanthus Jacquard Soft Gold Roller Blind
Standard
Acanthus Jacquard Soft Gold from £19.40
William Morris Marigold Jacquard Soft Gold Roller Blind
Standard
Marigold Jacquard Soft Gold from £19.40
William Morris Willow Bough Jacquard Linen Roller Blind
Standard
Willow Bough Jacquard Linen from £19.40
William Morris Willow Bough Jacquard Ivory Roller Blind
Standard
Willow Bough Jacquard Ivory from £19.40
William Morris Strawberry Thief Jacquard Antique Bronze Roller Blind
Standard
Strawberry Thief Jacquard Antique Bronze from £19.40
William Morris Willow Bough Jacquard Soft Gold Roller Blind
Standard
Willow Bough Jacquard Soft Gold from £19.40
William Morris Acanthus Celadon Roller Blind
Standard
Acanthus Celadon from £20.20
William Morris Willow Porcelain Roller Blind
Standard
Willow Porcelain from £20.20
William Morris Blackthorn Spring Meadow Roller Blind
Standard
Blackthorn Spring Meadow from £20.20
William Morris Honeysuckle & Tulip Velvet Moonstone Roller Blind
Standard
Honeysuckle Tulip Velvet Moonstone from £20.20
William Morris Acanthus Velvet Chestnut Roller Blind
Standard
Acanthus Velvet Chestnut from £20.20
William Morris Pimpernel Dove Grey Roller Blind
Standard
Pimpernel Dove Grey from £20.20
William Morris Sunflower Soft Green Roller Blind
Standard
Sunflower Soft Green from £20.20
William Morris Willow Bough Vine Roller Blind
Standard
Willow Bough Vine from £20.20
William Morris Golden Lily Evergreen Roller Blind
Standard
Golden Lily Evergreen from £20.20
William Morris Sunflower Silver Grey Roller Blind
Standard
Sunflower Silver Grey from £20.20
William Morris Willow Steeple Grey Roller Blind
Standard
Willow Steeple Grey from £20.20
William Morris Strawberry Thief Indigo Blue Roller Blind
Standard
Strawberry Thief Indigo Blue from £20.20
William Morris Strawberry Thief Jewel Roller Blind
Standard
Strawberry Thief Jewel from £20.20
William Morris Strawberry Thief Harissa Red Roller Blind
Standard
Strawberry Thief Harissa Red from £20.20
William Morris Strawberry Thief Natural Roller Blind
Standard
Strawberry Thief Natural from £20.20
William Morris Strawberry Thief Rose Chalk Roller Blind
Standard
Strawberry Thief Rose Chalk from £20.20
William Morris Sunflower Vintage Blue Roller Blind
Standard
Sunflower Vintage Blue from £20.20
William Morris Acanthus Vintage Blue Roller Blind
Standard
Acanthus Vintage Blue from £20.20
William Morris Blackthorn Blue Grey Roller Blind
Standard
Blackthorn Blue Grey from £20.20
William Morris Strawberry Thief Vintage Blush Roller Blind
Standard
Strawberry Thief Vintage Blush from £20.20
William Morris Strawberry Thief Silver Grey Roller Blind
Standard
Strawberry Thief Silver Grey from £20.20
William Morris Sunflower Soft Pink Roller Blind
Standard
Sunflower Soft Pink from £20.20
William Morris Strawberry Thief Neutral Roller Blind
Standard
Strawberry Thief Neutral from £20.20
William Morris Strawberry Thief Onyx Roller Blind
Standard
Strawberry Thief Onyx from £20.20
William Morris Strawberry Thief Celadon Roller Blind
Standard
Strawberry Thief Celadon from £20.20
William Morris Strawberry Thief Navy Roller Blind
Standard
Strawberry Thief Navy from £20.20

Strawberry Thief is the most extensively developed pattern in the range, with eight colourways running from the classic Midnight and Merlot through softer Linen, Oyster, Ivory, and Glacier options, and a warmer Soft Gold and Olive. Acanthus follows with seven, skewed towards the oyster, ivory, linen, and opal tones that suit cream and warm-white walls. Marigold has three - Linen, Oyster, and Soft Gold - and Willow Bough has a single Oyster option.

The overall palette leans heavily neutral and warm: most colourways are oat, oyster, linen, ivory, or soft gold tones. The more distinctive options are Strawberry Thief Midnight (a deep blue-black ground), Merlot (a deep red), and Olive. If you want the pattern to recede and the room colour to lead, the linen and oyster colourways do that; if you want the blind to be a visual feature, Midnight and Merlot deliver more contrast.

Price by your dimensions

Made to measure from £19.40. Check Blinds 2go for the price at your exact window size.

The from-price of £19.40 is competitive for a jacquard-fabric roller. As with all made-to-measure rollers, the price increases with width and drop, so a narrow sash window will land near the from-price while a wide bay window will cost considerably more. Check the dimensions grid above against your specific window measurements.

How it compares

Against plain roller fabrics, the William Morris range offers pattern interest that plain polyester cannot replicate, and the jacquard construction gives better texture than a digitally-printed design on a flat backing. The trade-off is that pattern repeats in fabric mean you may see the design cropped at the edges depending on your window width - this is inherent to any patterned roller and not specific to this range.

If the pattern is important but you need more opacity than a standard roller provides, a Roman blind in a Morris-licensed fabric with a blackout lining would give both - though at a significantly higher price point. The jacquard construction also means the fabric has a more structured hand than a simple printed roller, which tends to hang flatter and crease less with use.

For bathrooms or kitchens, any of these designs would be unsuitable; a wipe-clean PVC roller or a moisture-resistant venetian is the practical choice for high-humidity rooms.

Fittings for this fabric

The same fabric and blind type is sold in more than one fitting:

  • Standard from £13.72 fixed with drilled brackets
  • No-drill (twist-fit) from £15.80 about +£11 on the standard blind clips onto a UPVC frame, no screws

No-drill and clip-in fittings suit UPVC windows and renters, but they cap out at the largest window sizes - check the maximum drop before ordering for a tall window.

The same William Morris designs, at several retailers

William Morris roller blinds are sold by more than one UK retailer, so the same designs turn up under each shop's own range. They differ in construction, colourway and fitting, so it pays to compare on more than price:

  • Blinds 2go this page from £13.72 woven jacquard
  • Blinds By Post from £16.80 printed (At Home)

Designs carried by more than one of these retailers include Acanthus, Fruit, Marigold, Pimpernel, Strawberry Thief, Sunflower, Tulip and Willow Bough.

These are the same designs rather than guaranteed identical blinds - one retailer may weave a jacquard where another prints the pattern, and colourways and fittings vary. Check the specific design, colour and fitting at each retailer before buying.