The Vivi is a made-to-measure roller blind sold exclusively by Swift Direct Blinds, available in 2 finishes - Senator and Stone - from £14.39. It sits at the accessible end of the market and suits anyone who wants a plain, neutral roller without paying for features they don't need.

Who it suits

The Vivi's neutral grey palette makes it a reasonable fit for living rooms, bedrooms, and home offices where the blind needs to recede rather than draw attention. A plain roller in a mid or light grey pairs easily with most contemporary interiors without committing to a colour direction. Grey reads as both modern and traditional, which means it tends to age well across redecorations.

Because the per-range listing doesn't specify an opacity class, it is worth confirming with Swift Direct Blinds whether the fabric is light-filtering or dimout before ordering. If you're fitting a bedroom blind where genuine darkness matters, ask the retailer to clarify the fabric's opacity rating. A light-filtering fabric will let diffused light through even when the blind is fully lowered - useful in a living room where you want privacy without gloom, but unsuitable for a bedroom where you need real darkness. A blackout fabric or a blackout-lined option is the safer choice for east- or south-facing windows or for rooms where shift workers or young children sleep.

For a home office, a light-filtering roller in a lighter tone like Stone can soften the light from a street-facing window without cutting it entirely, which helps reduce glare on a screen without making the room feel closed off during the day.

For kitchens and bathrooms, a PVC roller is generally better suited to the damp and grease of those rooms. The Vivi is not listed as moisture-resistant, so the usual caveats around polyester fabric and steam apply - sustained exposure to condensation can degrade an uncoated roller over time.

The colours

2 colours available

The two finishes - Senator and Stone - are variations on the same cool-grey theme rather than contrasting options. Senator reads as a mid-tone grey; Stone is lighter and slightly warmer, sitting closer to a greyed-white. Neither introduces warmth or pattern, which is the point: both work as a neutral backdrop rather than a design feature.

For rooms with warm-toned walls or wooden floors, Stone's slightly softer character will sit more comfortably than a flat mid-grey. Senator tends to read more confidently as a deliberate grey, which can look cleaner in rooms with cooler or more neutral colour schemes.

With only two finishes at the same from-price, the choice is a simple one of tone. If you need a darker charcoal, a warmer stone, or a true off-white, you would need to look at a different range. The Vivi doesn't try to cover every grey; it offers two workable, tested neutral tones and stops there.

Price by your dimensions

Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.

Starting from £14.39, the Vivi sits firmly at the entry-level end of the made-to-measure roller market. As with all made-to-measure blinds, the price rises with the dimensions you order - a small bathroom window will cost less than a wide bay-window panel. The price-by-dimensions grid above shows how cost scales across common widths and drops, which makes it easier to budget before you measure up.

How it compares

The Vivi competes with any basic dimout or light-filtering roller in a neutral tone. At this price point, you're buying simplicity - a flat polyester roller in a neutral colour, cut to measure. It does not claim thermal backing, blackout performance, or a cassette housing, and the price reflects that. For many rooms, that is exactly what is needed.

If your priority is blackout performance - particularly for a bedroom or nursery - a roller with a specifically rated blackout fabric would be a more dependable choice. Blackout roller fabrics vary in quality; look for ones described as having a triple-pass or foam-backed coating rather than simply marketed as "blackout". Similarly, if you want a cleaner look at the top of the window where the rolled fabric and mechanism are visible, a cassette roller hides those components for a small premium that is usually worth paying in rooms where the blind is a prominent feature.

For a more decorative approach, Roman blinds in a similar neutral tone create a softer fold at the top when raised and suit traditional or country-style rooms more naturally than a flat roller. The trade-off is a higher price and a slightly more involved fitting process.

For renters or anyone who needs a simple, inexpensive made-to-measure roller in a neutral grey without any particular performance requirement, the Vivi is a straightforward option that does not overclaim.

Likely the same fabric, at other retailers

Vivi roller blinds are sold under the same name by more than one UK retailer, and the price scales identically across window sizes - a strong sign it is the same fabric from the same supplier:

  • Swift Direct Blinds this page from £14.39
  • Blinds By Post from £15.00
  • So Easy Blinds from £73.41

We match these on the shared name and an identical price curve, not an independent inspection, so treat it as likely the same fabric rather than confirmed - and check the specification and colour at each retailer before buying.

Compare these retailers side by side →