The Gianna roller blind is a made-to-measure fabric blind sold by 247 Blinds, carrying a distinctly antique character across its 9 colourways. Starting from £10.37, it sits at the accessible end of the retailer's range while offering something more considered in its palette than a plain block colour. The styling puts it in a niche: not quite a neutral workhorse, but also not an overtly patterned statement - Gianna occupies the space between the two.
Who it suits
Gianna works well in living rooms and studies where the tone of a blind contributes to the overall feel of the room. The antique colour palette suits interiors that lean traditional, warm, or eclectic - spaces where a soft metallic warmth or a weathered blue reads as considered rather than out of place. Victorian, Georgian, and Arts and Crafts interiors are obvious fits; so is a relaxed, lived-in living room that mixes periods without committing to a single style.
For bedrooms, the suitability depends on the opacity class. The retailer's product page should confirm whether this is a blackout, dimout, or light-filtering fabric before you commit - the Gianna name gives nothing away on that front. If darkness matters for sleep, confirm the opacity rating before ordering, and note that even a blackout fabric will let light around the edges without side channels or a perfect-fit frame. A cassette fitting, if available, can also neaten the top of the blind when raised.
It is less likely to suit bathrooms or kitchens, where the priority is moisture resistance and ease of cleaning rather than decorative character. A plain PVC roller or an aluminium venetian is more practical for those rooms. The antique palette would also read as somewhat out of place in a contemporary-minimalist or industrial interior, where cooler neutrals and clean lines are a better fit.
The colours
9 colours available
The range offers two finishes: Gilded and Antique Blue. Gilded sits in warm territory - an aged gold or brass-toned shade rather than a clean contemporary yellow, suited to rooms with warm neutrals, natural wood, or darker accents. It pairs well with terracotta, sage, and deep jewel tones, and picks up the warmth in original or reclaimed floorboards. Antique Blue is cooler, with the kind of faded, softened quality that reads as heritage rather than bold. It works with greys, off-whites, and natural linens, and holds its own next to other aged or muted tones in the same room.
Together the two sit at opposite ends of the colour temperature scale, which makes them complementary choices for different rooms in the same house rather than near-alternatives of the same idea. With only two colourways, though, this is a tightly edited range. If neither colour aligns with your walls and furnishings, there is no mid-tone third option to fall back on.
Price by your dimensions
Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.
At under £11 from, Gianna is one of the more accessible made-to-measure options in 247 Blinds' roller range. Prices rise with width and drop in line with fabric area, as the grid above illustrates. The from-price reflects the smallest common size; larger windows will cost proportionally more. For a single standard bedroom window, the outlay is modest.
How it compares
Against plain blackout or plain dimout rollers at similar prices, Gianna trades straightforward utility for a more specific visual character. If your priority is light control alone and the room is neutral in tone, a plain fabric in a more widely available colour range gives you more flexibility and often a broader opacity choice. Gianna is the stronger choice when the decorative tone of the blind matters - specifically when an aged, antique quality is what you are after.
If the antique styling appeals but the opacity turns out to be lighter than your room needs, it is worth comparing Roman blinds in similar palettes. Roman blinds with a lining often give a richer, softer visual result in living rooms, and the folded-pleat construction adds more fabric texture. For genuine blackout in a bedroom, confirm the Gianna fabric specification with the retailer before ordering, rather than assuming the antique character comes paired with a heavy backing.