The Etta Roman Blind is Blinds 2go's plainly elegant take on made-to-measure roman blinds. It comes in 11 finishes and starts from £16.88, with a palette that runs from clean whites and warm neutrals through cooler blues, teals, and purples. There are no prints here - just solid plains in a carefully considered set of tones suited to contemporary and traditional interiors alike.

Who it suits

Roman blinds work best in living rooms, dining rooms, and bedrooms where soft horizontal folds add warmth to a window. They suit spaces where style matters as much as function - the stacked pleats at the top when raised look much more considered than a bare roller tube.

The Etta's neutral-heavy palette - whites, oyster, putty, ivory, antique white - makes it a natural fit for kitchens and living rooms where the blind is part of a larger decorating scheme and needs to sit quietly in the background. The cooler shades (Teal, Sea Breeze, Indigo) suit bedrooms and home offices equally well.

Roman blinds are less suited to bathrooms and humid kitchens where moisture can affect fabric over time. If your window is in a splash-zone, a PVC roller or an aluminium venetian is a more practical choice. The Etta is not described as blackout, so if genuine sleep-in darkness is the requirement - for a young child's room or a shift worker's bedroom - check with the retailer on the opacity of specific finishes before ordering.

The colours

11 colours available

The Etta's eleven finishes split roughly into three groups. The warm neutrals - Ivory, Oyster, Putty, Antique White, and Bright White - give you five variations on the white-to-beige spectrum, which sounds repetitive but in practice lets you match precisely against paint colours ranging from cool-white walls to warmer plaster tones. Sweet Pea adds a gentle lilac note without committing fully to colour. On the cooler side, Sea Breeze, Teal, and Indigo carry the range into blue-green and purple territory, while Pewter and Olive provide the muted earth-tone options for those wanting something quieter than a true colour but less stark than a neutral.

There are no bold or saturated finishes here - this is a calm palette designed to harmonise rather than anchor. If you want a Roman blind that makes a statement, you'd need to look elsewhere; the Etta is deliberately understated.

Price by your dimensions

Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.

At a from-price of £16.88 the Etta sits at the accessible end of the made-to-measure Roman blind market. As with all made-to-measure blinds, pricing increases with width and drop, so the entry-level figure reflects the smallest available size - measure your window accurately and check what your specific dimensions cost before making assumptions about budget.

How it compares

Against other plain Roman blinds at Blinds 2go, the Etta stands out for the range of its neutral palette - five distinct takes on white and cream is unusual and useful if you're matching to a specific paint colour. Where the Etta doesn't compete is on bold or patterned options; if you want a geometric or floral Roman blind, the Etta's entirely plain range is not it.

Against roller blinds at a similar price point, the Etta costs more per square metre of coverage - that's typical for Roman blinds, which use more fabric and a more complex mechanism. The payoff is a softer, more decorative look when down and a neater stack than a roller when up. If your priority is purely light control at the lowest cost, a roller will serve; if the look of the window matters, the Roman format earns the premium.

A note on care

Vacuum the fabric monthly with a soft brush attachment to prevent dust settling into the folds. Spot-clean marks with a damp cloth and mild soap, and avoid soaking the fabric. The retailer's care label is the definitive guide to whether the fabric is removable for hand-washing - confirm this at the point of order if that matters to you.