The Ennis is a made-to-measure roller blind sold exclusively through Swift Direct Blinds, available in 4 colourways starting from £13.73. It is a plainly styled, mid-weight polyester roller in a grey palette - a straightforward option for anyone who wants a neutral, unfussy window covering without a long list of decisions to make. At this price point the range does not attempt anything elaborate, and that restraint is part of its appeal: order, measure, fit, done.

Who it suits

The Ennis works well in living rooms, home offices, and hallways where a clean, neutral tone is the goal rather than strong light control. Grey roller fabrics sit comfortably against white-painted walls and complement most contemporary furniture without pulling focus away from the rest of the room.

For kitchens and bathrooms, check with the retailer whether the fabric has a moisture-resistant or wipe-clean backing before ordering. Swift Direct Blinds does not publish specific GSM or opacity ratings for this range, so confirm the light-filtering class directly if the room needs genuine dimout or blackout. If your priority is a true blackout for a bedroom, a heavier purpose-built blackout roller fabric would be a safer choice.

The Ennis is not described by the retailer as blackout, so it is unlikely to suit a child's bedroom where morning light is the main problem.

The colours

4 colours available

The two finishes are Arran and Cashmere. Both sit in the warm-to-neutral grey spectrum - neither is a cool blue-grey nor a stark charcoal. Arran reads as a mid-tone grey with a slightly earthy undertone; Cashmere leans lighter and warmer, closer to greige. The two are distinct enough to be useful across different room conditions: Arran works where you want a definite grey statement, while Cashmere is the safer choice in smaller rooms or north-facing windows where a heavier shade might darken the space further. If you are matching to an existing grey in the room - a sofa fabric, painted woodwork, or tile grout - order samples before committing; on-screen colour representations vary considerably from the finished fabric.

Neither finish is listed as premium-priced; both are available at the same entry-level from-price.

Price by your dimensions

Enter your window size. We round up to the next standard size, which matches how the retailer actually quotes you.

With a from-price under £15, the Ennis sits firmly at the entry level of the made-to-measure roller market. Price increases incrementally with width and drop, as is standard for any cut-to-size roller - the widget above reflects that graduated structure across common window sizes. If your window falls at a wider or longer dimension, you can expect the price to step up accordingly, though it is unlikely to move into mid-range territory for typical domestic windows.

How it compares

A two-finish roller in a neutral grey is a deliberately limited range. If you need a wider palette - deeper charcoals, off-whites, stone tones, or any pattern - most other roller ranges from Swift Direct Blinds or elsewhere will offer more options. The Ennis trades breadth for simplicity: two choices, both safe, both affordable.

If thermal performance or genuine blackout is a requirement, neither the Ennis nor most plain polyester rollers in this price bracket are the right tool. A cellular or honeycomb blind gives meaningfully better insulation; a blackout roller with a coated fabric gives reliable darkness. The Ennis does not claim either property, so match it to rooms where a light-filtering or dimout result is acceptable and the main criterion is a clean, neutral look at a low entry price.

A note on care

Polyester roller fabrics at this price point are typically spot-clean only - a damp cloth with mild soap for marks, and a soft brush attachment on a vacuum for routine dust removal. Avoid soaking the fabric or removing it from the tube for washing unless the retailer's care label confirms that is safe. Check the care instructions included with your order before attempting anything beyond surface cleaning.