The Choices roller from Blinds 2go is a design-led plain-and-textured roller range, with 205 fabrics from £17.32. Rather than flat solid colours, it leans on texture and subtle pattern - linen-look weaves, soft stripes and natural tones - so it sits a step above a basic roller in feel without moving into full print. It is the range for a room that wants the window to add quiet interest rather than either disappear or shout.

Who it suits

Living rooms, bedrooms and studies that want a considered, contemporary look. The Paleo Linen and Arlo fabrics give a natural, woven-texture finish that reads as calm and tactile; the Ella Stripe and Scandinavia Stripe designs add a gentle, restrained pattern. It is a good middle ground between a plain roller (which can feel flat) and a designer print (which dominates) - texture and soft stripe give character without taking over the room.

As a woven roller fabric, it is a dry-room range; for kitchens and bathrooms, a coated or PVC option is the safer pick. And as a roller, there is no slat-angle control.

The natural and linen-look fabrics suit modern, Scandinavian-leaning and neutral interiors particularly well, where the texture does the work that a colour or pattern would elsewhere.

The fabrics

205 colours available

Choices Cavendish Pumpkin Spice Roller Blind
Standard
Cavendish Pumpkin Spice from £13.72
Choices Cavendish Cinnamon Roller Blind
Standard
Cavendish Cinnamon from £13.72
Choices Harrow Mimosa Gold Roller Blind
Standard
Harrow Mimosa Gold from £13.72
Choices Alva Basil Green Roller Blind
Standard
Alva Basil Green from £16.16
Choices Etta Hawthorn Grey Roller Blind
Standard
Etta Hawthorn Grey from £16.16
Choices Etta Bright White Roller Blind
Standard
Etta Bright White from £16.16
Choices Penrith Bright White Roller Blind
Standard
Penrith Bright White from £16.16
Choices Eco-friendly Caro Neutral Roller Blind
Standard
Eco Friendly Caro Neutral from £16.16
Choices Isabella Porcelain Roller Blind
Standard
Isabella Porcelain from £16.16
Choices Isabella Blossom Roller Blind
Standard
Isabella Blossom from £16.16
Choices Marie Stripe Slate Roller Blind
Standard
Marie Stripe Slate from £16.16
Choices Marie Stripe Ash Roller Blind
Standard
Marie Stripe Ash from £16.16
Choices Eco-friendly Caro White Roller Blind
Standard
Eco Friendly Caro White from £16.16
Choices Rimini Stripe Stone Roller Blind
Standard
Rimini Stripe Stone from £16.16
Choices Eco-friendly Riley Glacier Blue Roller Blind
Standard
Eco Friendly Riley Glacier Blue from £16.78
Choices Eco-friendly Riley Dolphin Grey Roller Blind
Standard
Eco Friendly Riley Dolphin Grey from £16.78
Choices Eco-friendly Nyah Rosewater Roller Blind
Standard
Eco Friendly Nyah Rosewater from £16.78
Choices Eco-friendly Nyah Hopsack Roller Blind
Standard
Eco Friendly Nyah Hopsack from £16.78
Choices Paleo Linen Sandstone Roller Blind
Standard
Paleo Linen Sandstone from £17.32
Choices Elodie Classic White Roller Blind
Standard
Elodie Classic White from £17.32
Choices Ella Stripe Apple Roller Blind
Standard
Ella Stripe Apple from £17.32
Choices Ella Stripe Honey Roller Blind
Standard
Ella Stripe Honey from £17.32
Choices Scandinavia Stripe Aqua Roller Blind
Standard
Scandinavia Stripe Aqua from £17.32
Choices Washington Still Blue Roller Blind
Standard
Washington Still Blue from £17.32
Choices Baroque Cobalt Blue Roller Blind
Standard
Baroque Cobalt Blue from £17.32
Choices Paleo Linen Blue Azure Roller Blind
Standard
Paleo Linen Blue Azure from £17.32
Choices Paleo Linen Ruby Red Roller Blind
Standard
Paleo Linen Ruby Red from £17.32
Choices Paleo Linen Teal Twilight Roller Blind
Standard
Paleo Linen Teal Twilight from £17.32
Choices Ella Stripe Strawberry Roller Blind
Standard
Ella Stripe Strawberry from £17.32
Choices Alcyone White Gold Roller Blind
Standard
Alcyone White Gold from £17.32
Choices Paleo Linen Vintage Indigo Roller Blind
Standard
Paleo Linen Vintage Indigo from £17.32
Choices Ella Stripe Storm Roller Blind
Standard
Ella Stripe Storm from £17.32
Choices Lilith Peppermint Roller Blind
Standard
Lilith Peppermint from £17.32
Choices Cairo Stripe Parchment Roller Blind
Standard
Cairo Stripe Parchment from £17.32
Choices Sydney Warm Grey Roller Blind
Standard
Sydney Warm Grey from £17.32
Choices Ella Stripe Navy Roller Blind
Standard
Ella Stripe Navy from £17.32
Choices Ella Stripe Confetti Pink Roller Blind
Standard
Ella Stripe Confetti Pink from £17.32
Twist2go Choices Cromwell Pale Grey Roller Blind
No-drill
Cromwell Pale Grey from £17.50
Choices Toscana Pearl Grey Roller Blind
Standard
Toscana Pearl Grey from £17.96
Choices Acantha Snow White Roller Blind
Standard
Acantha Snow White from £17.96
Choices Horizon Atlantic Roller Blind
Standard
Horizon Atlantic from £19.22
Choices Truro Stripe Linen Sandstone Roller Blind
Standard
Truro Stripe Linen Sandstone from £19.22
Choices Twill Stripe Linen Ribbon Blue Roller Blind
Standard
Twill Stripe Linen Ribbon Blue from £19.22
Choices Twill Stripe Linen Party Red Roller Blind
Standard
Twill Stripe Linen Party Red from £19.22
Choices Scandi Ferns Linen Thunder Roller Blind
Standard
Scandi Ferns Linen Thunder from £19.22
Choices Maze Jacquard Charcoal Roller Blind
Standard
Maze Jacquard Charcoal from £19.30
Choices Wild Flowers Meadow Roller Blind
Standard
Wild Flowers Meadow from £19.40
Choices Vegetable Garden Multi Roller Blind
Standard
Vegetable Garden Multi from £19.40
Choices Horse Chestnut Green Roller Blind
Standard
Horse Chestnut Green from £19.40
Choices Sunflowers Yellow Roller Blind
Standard
Sunflowers Yellow from £19.40
Choices Dahlia & Chrysanthemum Yellow Roller Blind
Standard
Dahlia Chrysanthemum Yellow from £19.40
Choices Blakely Linen Vintage Stone Roller Blind
Standard
Blakely Linen Vintage Stone from £19.94
Choices Blakely Linen Vintage Mineral Roller Blind
Standard
Blakely Linen Vintage Mineral from £19.94
Choices Blakely Linen Vintage Rose Smoke Roller Blind
Standard
Blakely Linen Vintage Rose Smoke from £19.94
Choices Forest Fern Linen Foliage Roller Blind
Standard
Forest Fern Linen Foliage from £19.94
Choices Arboretum Linen Sunshine Roller Blind
Standard
Arboretum Linen Sunshine from £19.94
Choices Hadley Linen Blooming Violet Roller Blind
Standard
Hadley Linen Blooming Violet from £19.94
Choices Kentia Linen Leaf Roller Blind
Standard
Kentia Linen Leaf from £19.94
Choices Breedon Velvet Stone Roller Blind
Standard
Breedon Velvet Stone from £19.94
Choices Quintessence Paloma & Stone Roller Blind
Standard
Quintessence Paloma Stone from £20.59
Twist2go Choices Cavendish Lagoon Blue Roller Blind
No-drill
Cavendish Lagoon Blue from £25.38
Twist2go Choices Columbia Rock Salt Roller Blind
No-drill
Columbia Rock Salt from £27.81
Twist2go Choices Eco-friendly Nyah Chalk Roller Blind
No-drill
Eco Friendly Nyah Chalk from £28.44
Twist2go Choices Eco-friendly Nyah Steel Roller Blind
No-drill
Eco Friendly Nyah Steel from £28.44
Twist2go Choices Cavendish Navy & Henley Roller Blind
No-drill
Cavendish Navy Henley from £28.65
Twist2go Choices Alicia Jacquard Sand Roller Blind
No-drill
Alicia Jacquard Sand from £28.98
Twist2go Choices Alicia Jacquard Taupe Roller Blind
No-drill
Alicia Jacquard Taupe from £28.98
Twist2go Choices Alicia Jacquard Ironstone Roller Blind
No-drill
Alicia Jacquard Ironstone from £28.98
Twist2go Choices Madrigal Antique Silver Roller Blind
No-drill
Madrigal Antique Silver from £30.96
Electric Choices Chalfont Silver Grey Roller Blind
Motorised
Chalfont Silver Grey from £107.11

The range divides into textures and stripes. The Paleo Linen and Arlo families are the textured plains - oatmeal, hemp, biscotti and soft colour-washed tones with a natural weave look. The Ella Stripe and Scandinavia Stripe designs bring a soft, narrow stripe in a range of colourways. There is also a pearlescent option (Deschutes) and a metallic-tinged one (Alcyone White Gold) for a little sheen. For a calm room, the linen textures in oatmeal or hemp are the safe choices; the stripes and pearlescents are there when you want a touch more.

Price by your dimensions

Made to measure from £17.32. Check Blinds 2go for the price at your exact window size.

At £17.32 to start, Choices sits in the mid-range - you are paying for the textured and patterned fabrics over a plain roller. Enter your width and drop for the price at your size; it rounds up to the next standard size as Blinds 2go quotes it.

How it compares

Against a plain budget roller (such as 247's Roma or Trapani), Choices costs more but offers a richer, more textured fabric that lifts a room - the right trade where the window should add quiet character, less necessary where it just needs covering.

Against a designer-print roller, Choices is the subtler option: texture and soft stripe rather than a full motif. For a contemporary or neutral room that wants interest without a dominant pattern, it hits a useful middle note that neither plain nor printed ranges quite reach.

Fittings for this fabric

The same fabric and blind type is sold in more than one fitting:

  • Standard from £13.72 fixed with drilled brackets
  • No-drill (twist-fit) from £16.16 about +£6 on the standard blind clips onto a UPVC frame, no screws
  • Motorised from £70.29 remote or app control

No-drill and clip-in fittings suit UPVC windows and renters, but they cap out at the largest window sizes - check the maximum drop before ordering for a tall window.