The Choices Roller Blind range at Blinds 2go is a made-to-measure collection of 25 fabrics covering plains, subtle stripes, and soft-toned patterns, with a from-price of £17.32. With 205 options across the range, Choices is positioned as an accessible everyday roller rather than a design-led collection - the fabric names point towards soft furnishing rather than bold print work, and the palette is almost entirely in the mid-neutral and pastel register.

Who it suits

The range does not carry a blackout designation in the retailer's description, and the soft, often lighter fabrics here are consistent with a light-filtering or dimout character. That makes Choices a good fit for living rooms and home offices, where daytime privacy and glare reduction matter more than complete darkness. A light-filtering roller in a neutral tone is a practical workaround for anyone who wants the window dressed without losing all daylight.

Bedrooms are a more conditional use case. If you want a genuinely dark room - for shift work, young children, or light-sensitive sleepers - a dedicated blackout fabric or a separate blackout lining would be a more reliable choice than a lighter roller. Kitchens and bathrooms are worth checking with the retailer; confirm whether any of the fabrics in this range are suited to humid or grease-prone rooms before ordering.

The colours

205 colours available

Choices Cavendish Pumpkin Spice Roller Blind
Standard
Cavendish Pumpkin Spice from £13.72
Choices Cavendish Cinnamon Roller Blind
Standard
Cavendish Cinnamon from £13.72
Choices Harrow Mimosa Gold Roller Blind
Standard
Harrow Mimosa Gold from £13.72
Choices Alva Basil Green Roller Blind
Standard
Alva Basil Green from £16.16
Choices Etta Hawthorn Grey Roller Blind
Standard
Etta Hawthorn Grey from £16.16
Choices Etta Bright White Roller Blind
Standard
Etta Bright White from £16.16
Choices Penrith Bright White Roller Blind
Standard
Penrith Bright White from £16.16
Choices Eco-friendly Caro Neutral Roller Blind
Standard
Eco Friendly Caro Neutral from £16.16
Choices Isabella Porcelain Roller Blind
Standard
Isabella Porcelain from £16.16
Choices Isabella Blossom Roller Blind
Standard
Isabella Blossom from £16.16
Choices Marie Stripe Slate Roller Blind
Standard
Marie Stripe Slate from £16.16
Choices Marie Stripe Ash Roller Blind
Standard
Marie Stripe Ash from £16.16
Choices Eco-friendly Caro White Roller Blind
Standard
Eco Friendly Caro White from £16.16
Choices Rimini Stripe Stone Roller Blind
Standard
Rimini Stripe Stone from £16.16
Choices Eco-friendly Riley Glacier Blue Roller Blind
Standard
Eco Friendly Riley Glacier Blue from £16.78
Choices Eco-friendly Riley Dolphin Grey Roller Blind
Standard
Eco Friendly Riley Dolphin Grey from £16.78
Choices Eco-friendly Nyah Rosewater Roller Blind
Standard
Eco Friendly Nyah Rosewater from £16.78
Choices Eco-friendly Nyah Hopsack Roller Blind
Standard
Eco Friendly Nyah Hopsack from £16.78
Choices Paleo Linen Sandstone Roller Blind
Standard
Paleo Linen Sandstone from £17.32
Choices Elodie Classic White Roller Blind
Standard
Elodie Classic White from £17.32
Choices Ella Stripe Apple Roller Blind
Standard
Ella Stripe Apple from £17.32
Choices Ella Stripe Honey Roller Blind
Standard
Ella Stripe Honey from £17.32
Choices Scandinavia Stripe Aqua Roller Blind
Standard
Scandinavia Stripe Aqua from £17.32
Choices Washington Still Blue Roller Blind
Standard
Washington Still Blue from £17.32
Choices Baroque Cobalt Blue Roller Blind
Standard
Baroque Cobalt Blue from £17.32
Choices Paleo Linen Blue Azure Roller Blind
Standard
Paleo Linen Blue Azure from £17.32
Choices Paleo Linen Ruby Red Roller Blind
Standard
Paleo Linen Ruby Red from £17.32
Choices Paleo Linen Teal Twilight Roller Blind
Standard
Paleo Linen Teal Twilight from £17.32
Choices Ella Stripe Strawberry Roller Blind
Standard
Ella Stripe Strawberry from £17.32
Choices Alcyone White Gold Roller Blind
Standard
Alcyone White Gold from £17.32
Choices Paleo Linen Vintage Indigo Roller Blind
Standard
Paleo Linen Vintage Indigo from £17.32
Choices Ella Stripe Storm Roller Blind
Standard
Ella Stripe Storm from £17.32
Choices Lilith Peppermint Roller Blind
Standard
Lilith Peppermint from £17.32
Choices Cairo Stripe Parchment Roller Blind
Standard
Cairo Stripe Parchment from £17.32
Choices Sydney Warm Grey Roller Blind
Standard
Sydney Warm Grey from £17.32
Choices Ella Stripe Navy Roller Blind
Standard
Ella Stripe Navy from £17.32
Choices Ella Stripe Confetti Pink Roller Blind
Standard
Ella Stripe Confetti Pink from £17.32
Twist2go Choices Cromwell Pale Grey Roller Blind
No-drill
Cromwell Pale Grey from £17.50
Choices Toscana Pearl Grey Roller Blind
Standard
Toscana Pearl Grey from £17.96
Choices Acantha Snow White Roller Blind
Standard
Acantha Snow White from £17.96
Choices Horizon Atlantic Roller Blind
Standard
Horizon Atlantic from £19.22
Choices Truro Stripe Linen Sandstone Roller Blind
Standard
Truro Stripe Linen Sandstone from £19.22
Choices Twill Stripe Linen Ribbon Blue Roller Blind
Standard
Twill Stripe Linen Ribbon Blue from £19.22
Choices Twill Stripe Linen Party Red Roller Blind
Standard
Twill Stripe Linen Party Red from £19.22
Choices Scandi Ferns Linen Thunder Roller Blind
Standard
Scandi Ferns Linen Thunder from £19.22
Choices Maze Jacquard Charcoal Roller Blind
Standard
Maze Jacquard Charcoal from £19.30
Choices Wild Flowers Meadow Roller Blind
Standard
Wild Flowers Meadow from £19.40
Choices Vegetable Garden Multi Roller Blind
Standard
Vegetable Garden Multi from £19.40
Choices Horse Chestnut Green Roller Blind
Standard
Horse Chestnut Green from £19.40
Choices Sunflowers Yellow Roller Blind
Standard
Sunflowers Yellow from £19.40
Choices Dahlia & Chrysanthemum Yellow Roller Blind
Standard
Dahlia Chrysanthemum Yellow from £19.40
Choices Blakely Linen Vintage Stone Roller Blind
Standard
Blakely Linen Vintage Stone from £19.94
Choices Blakely Linen Vintage Mineral Roller Blind
Standard
Blakely Linen Vintage Mineral from £19.94
Choices Blakely Linen Vintage Rose Smoke Roller Blind
Standard
Blakely Linen Vintage Rose Smoke from £19.94
Choices Forest Fern Linen Foliage Roller Blind
Standard
Forest Fern Linen Foliage from £19.94
Choices Arboretum Linen Sunshine Roller Blind
Standard
Arboretum Linen Sunshine from £19.94
Choices Hadley Linen Blooming Violet Roller Blind
Standard
Hadley Linen Blooming Violet from £19.94
Choices Kentia Linen Leaf Roller Blind
Standard
Kentia Linen Leaf from £19.94
Choices Breedon Velvet Stone Roller Blind
Standard
Breedon Velvet Stone from £19.94
Choices Quintessence Paloma & Stone Roller Blind
Standard
Quintessence Paloma Stone from £20.59
Twist2go Choices Cavendish Lagoon Blue Roller Blind
No-drill
Cavendish Lagoon Blue from £25.38
Twist2go Choices Columbia Rock Salt Roller Blind
No-drill
Columbia Rock Salt from £27.81
Twist2go Choices Eco-friendly Nyah Chalk Roller Blind
No-drill
Eco Friendly Nyah Chalk from £28.44
Twist2go Choices Eco-friendly Nyah Steel Roller Blind
No-drill
Eco Friendly Nyah Steel from £28.44
Twist2go Choices Cavendish Navy & Henley Roller Blind
No-drill
Cavendish Navy Henley from £28.65
Twist2go Choices Alicia Jacquard Sand Roller Blind
No-drill
Alicia Jacquard Sand from £28.98
Twist2go Choices Alicia Jacquard Taupe Roller Blind
No-drill
Alicia Jacquard Taupe from £28.98
Twist2go Choices Alicia Jacquard Ironstone Roller Blind
No-drill
Alicia Jacquard Ironstone from £28.98
Twist2go Choices Madrigal Antique Silver Roller Blind
No-drill
Madrigal Antique Silver from £30.96
Electric Choices Chalfont Silver Grey Roller Blind
Motorised
Chalfont Silver Grey from £107.11

The palette is firmly in the soft and neutral camp. The Lilith family accounts for the most options - ten colourways from Dove and Mist through to Sage, Duck Egg, Aqua, Lavender, Wisteria, Blush, Citrine, and Gold. These are all soft, relatively low-contrast tones that sit easily in most rooms without demanding attention.

The stripe options - Ella Stripe Storm, Lucca Stripe Natural, Lucca Stripe Oatmeal, and Cairo Stripe Parchment - introduce a gentle weave-pattern character. The Cleo group (Bronze, Heather, Cobalt, Shell, Limestone) tends slightly cooler or more saturated. The two Sydney options (Warm Grey, Snowdrop) and the two Lydia options (Alabaster, Almond) are near-plain fabrics for anyone who wants a simple dressed-window look without a pattern.

There are no strong or saturated colours in this range; the single bolder note is Cleo Cobalt, which sits apart from the otherwise neutral run of the collection.

Price by your dimensions

Made to measure from £17.32. Check Blinds 2go for the price at your exact window size.

With a from-price of £17.32 this sits firmly in the entry-level bracket for a made-to-measure roller. Prices scale with size in the standard way; the from-price reflects the smallest available made-to-measure size, so your specific window dimensions will determine the actual cost. Give Blinds 2go your exact recess or face-fit width and required drop to get an accurate figure.

How it compares

At this price point, Choices competes on accessibility rather than design distinctiveness. The palette is broadly interchangeable with other plain and lightly patterned roller ranges in the entry-level bracket, and if you are comparing this against similar collections elsewhere, the main differentiator is likely to be a specific colourway you cannot find elsewhere rather than material or mechanism differences.

If you need blackout performance in a similar price bracket, look at ranges explicitly described as blackout - the fabric weight and backing are different enough that it is worth choosing the right opacity class from the start rather than switching later. If thermal performance matters, a roller blind of any type gives only modest insulation benefit over an uncovered window; a cellular or honeycomb blind is a different category for that requirement.

For a living room or home-office window where the requirement is a tidy, well-priced blind in a neutral that goes with most things, this range covers that need efficiently.

Fittings for this fabric

The same fabric and blind type is sold in more than one fitting:

  • Standard from £13.72 fixed with drilled brackets
  • No-drill (twist-fit) from £16.16 about +£6 on the standard blind clips onto a UPVC frame, no screws
  • Motorised from £70.29 remote or app control

No-drill and clip-in fittings suit UPVC windows and renters, but they cap out at the largest window sizes - check the maximum drop before ordering for a tall window.